1. An in depth look at how technology is changing recruitment. Emerson Moses, Director of Clinician Recruitment, One Medical Group Shawn Kessler, Senior Strategist, ab+c

2. Shawn Kessler Introductions Senior Strategist, ab+c Founded Zero-In Recruitment Marketing Marketing Specialists Geisinger Health System, PA Support multiple recruiter groups: ASPR NEPRA (Northeast Physician Recruiters Association) MAPRA (Mid-Atlantic Physician Recruiter Alliance) 3. About ab+c 4. Emerson Moses Introductions Director of Clinician Recruitment, One Medical Group Formerly with: Tufts Medical Center Physicians Organization Baystate Health Worked with several ASPR chapters and regional associations: A.I.R. (Academic In-house Recruiters) O.A.R. (Onboarding and Retention) N.E.P.R.A. (Northeast Physician Recruiter Association) 5. About One Medical Group 6. About One Medical Group 7. Two areas of emphasis New technologies/tools that will benefit recruiters How candidates are using technology 8. Beneficial technology/tools for recruiters Productivity & Communications: Google Drive, Video Conferencing, Wiki/Dropbox, IM, Yelp, TripIt, HootSuite, Expensify Campaign Tracking: Google Analytics, Purl Tracking Systems Building Referrals: GooodJob, iMomentous Outreach Options 9. Beneficial technology/tools for recruiters Google Drive Microsoft Office online Free to use Easy to set up/sharing Cross-platform support Tablets/phones/computers 10. Beneficial technology/tools for recruiters 11. Beneficial technology/tools for recruiters Video Conferencing Skype Google hangout iChat 12. Beneficial technology/tools for recruiters Wiki/Dropbox PBWiki WikiSpaces GoogleWiki Dropbox Files sharing Large file management Cross platform 13. Beneficial technology/tools for recruiters Instant Messaging (for business) G-chat iChat AOL-IM HipChat Sharing files Sharing ideas Instant, easy 14. Beneficial technology/tools for recruiters Yelp Similar to HealthGrades Basic credentialing Sourcing 15. Beneficial technology/tools for recruiters HootSuite Social media management Measurement Collaborate 16. Beneficial technology/tools for recruiters Google Analytics Compare: Visits Unique Visitors Page Views Pages/Visit Avg. Visit Duration Bounce Rate % New Visitors Goal Completion Operating System 17. Beneficial technology/tools for recruiters pURL tracking systems Candidate-specific responses Tactic-based responses Measure amount of interest Make better business decisions 18. Beneficial technology/tools for recruiters Building Referrals GooodJob iMomentous App-based Ease of use Turn every employee into a referral source Referral tracking 19. Beneficial technology/tools for recruiters TripIt Travel planning Itinerary confirmation Around you notices 20. Beneficial technology/tools for recruiters Expensify Receipt management Easy expense reports Photograph receipts Corporate card integration 21. Beneficial technology/tools for recruiters Outreach Options: 22. Beneficial technology/tools for recruiters 23. Beneficial technology/tools for recruiters 24. Beneficial technology/tools for recruiters 25. Beneficial technology/tools for recruiters Nearly 200K Physician Users HIPPA Compliant 26. Beneficial technology/tools for recruiters 70+ million users 80% repins 9 million FB connections 27. Who is using this technology? 28. Things you should know about Millennials There are 79 million millennials versus 48 million GenXers (ComScore) Millennials will make up 50% of the US workforce by 2030 (Bureau of Labor Statistics) 80% of millennials sleep with their phone next to their bed (The Millennial Generation Research Review) Millennials send about 20 texts per day (Pew Social Trends) 56% of millennials think technology helps people use their time more efficiently (Pew Social Trends) 29. Recruiting Millennials Electing for additional time off over opportunity for additional income Millennials are likely to use some of this time for volunteerism and medical mission trips Part-time positions are of interest to both women and men, with 13% of male and 36% of female physicians practicing part time in 2010, compared with 7% and 29% in 2005 Will NOT join organizations just for the sake of membership Few are interested in taking on the cost, challenges, and lifestyle of a physician owned practice 30. What does the research say? Two primary areas of interest: Technology Employment Two audiences: General Practitioners, Medical and Surgical Specialists Finished training between 2000 and 2013 Finished training between 1990 and 1999 Sample size is small (3,000 surveys sent, 100 respondents) 31. Technology - What does the research say? How much do you like using technology? Love technology Very comfortable with it Indifferent to technology Not very comfortable with technology I try to avoid technology 32. Technology - What does the research say? How much do you like using technology? Love technology Very comfortable with it Indifferent to technology Not very comfortable with technology I try to avoid technology Both audiences 33. Technology - What does the research say? How important is the utilization of the newest technology in choosing where you practice: Very important Somewhat important Indifferent Not very important Not at all important 34. Technology - What does the research say? How important is the utilization of the newest technology in choosing where you practice: Very important Somewhat important Indifferent Not very important Not at all important Younger Docs Experienced Docs 35. Technology - What does the research say? How important is the utilization of the newest technology in choosing where you practice: Very important Somewhat important Indifferent Not very important Not at all important Younger Docs Experienced Docs 36. Technology - What does the research say? Which types of practices typically feature the newest technologies? Academic Medical Centers Large Multi-specialty Group Practices Community Hospitals/Systems Private practices They all tend to be the same 37. Technology - What does the research say? Which types of practices typically feature the newest technologies? Academic Medical Centers Large Multi-specialty Group Practices Community Hospitals/Systems Private practices They all tend to be the same Younger Docs Experienced Docs 38. Technology - What does the research say? Which types of practices typically feature the newest technologies? Academic Medical Centers Large Multi-specialty Group Practices Community Hospitals/Systems Private practices They all tend to be the same Younger Docs Experienced Docs 39. Technology - What does the research say? Which types of practices would you be most interested in joining? Academic Medical Centers Large Multi-specialty Group Practices Community Hospitals/Systems Private practices Other (please specify) 40. Technology - What does the research say? Which types of practices would you be most interested in joining? Academic Medical Centers Large Multi-specialty Group Practices Community Hospitals/Systems Private practices Other (please specify) Younger Docs Experienced Docs 41. Technology - What does the research say? Which types of practices would you be most interested in joining? Academic Medical Centers Large Multi-specialty Group Practices Community Hospitals/Systems Private practices Other (please specify) Younger Docs Experienced Docs 42. Technology - What does the research say? How do you view your email (please select the option you use the most)? Traditionally via a desktop or laptop computer With a mobile device (iphone, etc.) With a tablet (ipad, etc.) Other (please specify) 43. Technology - What does the research say? How do you view your email (please select the option you use the most)? Traditionally via a desktop or laptop computer With a mobile device (iphone, etc.) With a tablet (ipad, etc.) Other (please specify) Both audiences 44. Technology - What does the research say? How do you typically view web content (please select the option you use the most)? Traditionally via a desktop or laptop computer With a mobile device (iphone, etc.) With a tablet (ipad, etc.) Other (please specify) 45. Technology - What does the research say? How do you typically view web content (please select the option you use the most)? Traditionally via a desktop or laptop computer With a mobile device (iphone, etc.) With a tablet (ipad, etc.) Other (please specify) Both audiences 46. Technology - What does the research say? How do you typically view web content (please select the option you use the most)? Traditionally via a desktop or laptop computer With a mobile device (iphone, etc.) With a tablet (ipad, etc.) Other (please specify) Both audiences 47. Technology - What does the research say? How important is it that websites and emails are provided in a way that is mobile-friendly and easy to use? Very important Somewhat important Indifferent Not very important Not at all important 48. Technology - What does the research say? How important is it that websites and emails are provided in a way that is mobile-friendly and easy to use? Very important Somewhat important Indifferent Not very important Not at all important Both audiences 49. Technology - What does the research say? How likely are you to download and use a mobile app from a medical society? Very likely Somewhat likely Maybe Somewhat unlikely Not likely at all 50. Technology - What does the research say? How likely are you to download and use a mobile app from a medical society? Very likely Somewhat likely Maybe Somewhat unlikely Not likely at all Younger Docs Experienced Docs 51. Technology - What does the research say? How likely are you to download and use a mobile app from a medical society? Very likely Somewhat likely Maybe Somewhat unlikely Not likely at all Younger Docs Experienced Docs 52. Technology - What does the research say? How likely are you to download and use a mobile app from a medical journal? Very likely Somewhat likely Maybe Somewhat unlikely Not likely at all 53. Technology - What does the research say? How likely are you to download and use a mobile app from a medical journal? Very likely Somewhat likely Maybe Somewhat unlikely Not likely at all Both audiences 54. Employment - What does the research say? When searching for a new practice opportunity what would be your first step (rank your top 3 choices): Check physician job boards Use a web based search engine Review any email career opportunities that I've received Review any direct mail opportunities that I've received Check my medical/surgical society job board Review the classified section of my society journal Network and discuss career opportunities with my colleagues Use social media to network with my colleagues Review the career sections of organizations that I know I'm interested in joining Call a recruitment firm and allow them to help me to find my next position Other (please specify) 55. Employment - What does the research say? When searching for a new practice opportunity what would be your first step (rank your top 3 choices): Check physician job boards Use a web based search engine Review any email career opportunities that I've received Review any direct mail opportunities that I've received Check my medical/surgical society job board Review the classified section of my society journal Network and discuss career opportunities with my colleagues Use social media to network with my colleagues Review the career sections of organizations that I know I'm interested in joining Call a recruitment firm and allow them to help me to find my next position Other (please specify) 56. Employment - What does the research say? When searching for a new practice opportunity what would be your first step (rank your top 3 choices): Check physician job boards Use a web based search engine Review any email career opportunities that I've received Review any direct mail opportunities that I've received Check my medical/surgical society job board Review the classified section of my society journal Network and discuss career opportunities with my colleagues Use social media to network with my colleagues Review the career sections of organizations that I know I'm interested in joining Call a recruitment firm and allow them to help me to find my next position Other (please specify) 57. Technology - What does the research say? Please rank your top four criteria in order of importance when reviewing new career opportunities: Work/Life Balance (having a manageable schedule) Quality of life (having an abundance of things to do outside of work) Financial compensation Organization's reputation (joining a prestigious academic medical center or a community hospital) Geographic location Position-specific details (the details about the practice opportunity) Organizational (practice/system/hospital) details Use of technology and progressive attitude of the organization 58. Technology - What does the research say? Please rank your top four criteria in order of importance when reviewing new career opportunities: Work/Life Balance (having a manageable schedule) Quality of life (having an abundance of things to do outside of work) Financial compensation Organization's reputation (joining a prestigious academic medical center or a community hospital) Geographic location Position-specific details (the details about the practice opportunity) Organizational (practice/system/hospital) details Use of technology and progressive attitude of the organization 59. Technology - What does the research say? Please rank your top four criteria in order of importance when reviewing new career opportunities: Work/Life Balance (having a manageable schedule) Quality of life (having an abundance of things to do outside of work) Financial compensation Organization's reputation (joining a prestigious academic medical center or a community hospital) Geographic location Position-specific details (the details about the practice opportunity) Organizational (practice/system/hospital) details Use of technology and progressive attitude of the organization 60. Technology - What does the research say? What is the best way for a recruiter to communicate with you? Email Text Direct Mail Phone Social Media Other (please specify) 61. Technology - What does the research say? What is the best way for a recruiter to communicate with you? Email more than 90% in both audiences Text Direct Mail Phone Social Media Other (please specify) Both audiences 62. Technology - What does the research say? Have you ever video interviewed for a position? No Would the option to video interview change your perception of the practice? Yes positive or negative? No Yes Did the option to video interview change your perception of the organization? Yes positive or negative? No 63. Technology - What does the research say? Have you ever video interviewed for a position? No Would the option to video interview change your perception of the practice? Yes positive or negative? No Yes Did the option to video interview change your perception of the organization? Yes positive or negative? No 64. Technology - What does the research say? Have you ever video interviewed for a position? No Would the option to video interview change your perception of the practice? Yes positive or negative? No Yes Did the option to video interview change your perception of the organization? Yes positive or negative? No 65. Creativity is intelligence having fun. Albert Einstein Questions? Thank you! Emerson Moses, Director Physician Recruitment, One Medical Group 415-590-6279 emoses@onemedical.com Shawn Kessler, Senior Strategist, ab+c 800-848-1552 skessler@a-b-c.com