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PEOPLE PACKAGING
is what I do ...
Sylvie di Giusto | Executive Image Consulting | New Yorkwww.executive-image-consulting.com
www.theimageofleadership.com
sylvie_digiusto #TheImageOfLeadership 2Image courtesy of [1Shots] / FreeDigitalPhotos.net
Economic level
Education level
Competency, honesty, believability, credibility
Level of sophistication
Trustworthiness
Level of success
Religious background
Political background
Social, sexual, professional desirability
Ethnic background
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Source: Scientists identify the Neural Circuitry of First Impressions. According to a New York University (NYU) & Harvard University study by Solomon, PhD, Chairman of the Marketing Department Graduate School of Business it is not just one thing that people judge about us just seven short seconds after meeting us, but there are eleven different factors.
You have 7 seconds … Make them count!
sylvie_digiusto #TheImageOfLeadership 3Image courtesy of [1Shots] / FreeDigitalPhotos.net
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Confirmation bias makes sure that you’ll ignore any signs that go against your first impression
First impressions are really tough to change because, once formed, we typically do not search for evidence to change that initial conclusion.
What we look for is validation of our initial opinion, not contrary evidence.
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90% of information transmitted to our brain is visual.
Visuals are processed faster in the brain than words. 60,000X
Sources: 3M Corporation and Zabisco
sylvie_digiusto #TheImageOfLeadership 5Image courtesy of [Domdeen] / FreeDigitalPhotos.net
My business: The ABCD’s of a professional imprint
Body Image Clothes (fit, style, quality) Wardrobe maintenance Grooming & MakeUp
Business Etiquette Social Etiquette Body Language (posture, gestures, movements, touch)
Sound of your voice Volume of your voice Habits (gossip, judging, negativity, complaining excuses, embroidery, lying) Listening
e-Mail communication Mobile communication Search Engines Social Media Chats
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LOOK, BEHAVE COMMUNICATELIKE A LEADER
BEFOREYOU ARE ONE
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‣What’s the occasion?‣Which “story” do YOU want to tell today?‣Who do you represent?‣With whom will you be interacting?‣What will they be wearing? ‣What will your clients or the audience be wearing?‣What will your boss, colleagues, team members be wearing?‣Where are you going to meet?‣Where are you possibly heading to after you’ve met?‣ How will you get there?‣Who else could you randomly meet today?‣Which message do you have to deliver today?‣ Is there any environmental risk?
Image courtesy of [1shots] / FreeDigitalPhotos.net
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Productivity
Disrespect
Distraction
Preconceptions
Sexual Harassment
Financial Penalties
Missed Opportunities
Bullying
Image courtesy of [bplanet] / FreeDigitalPhotos.net
THE CONSEQUENCES OF A NEGATIVE IMPRINT
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THERE AIN’T NO EXCUSES
“It’s the weather...”
“It’s not relevant anyway ...”
“It’s still working for me ...”
“I don’t have the time ...”
“I’m just too lazy ...”
“It’s too much money ...”
“I’ve no sense of style ...”
“No one supports me ...”
...
Image courtesy of [gubgip] / FreeDigitalPhotos.net
sylvie_digiusto #TheImageOfLeadership
You have 7 seconds. Make them count!
THANK YOU
DANKE | MERCI | XIE XIE | GRAZIE | GRACIAS | ARIGATO ...
10
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