Upload
angela-connor
View
302
Download
1
Tags:
Embed Size (px)
DESCRIPTION
Angela Connor presents to the Raleigh Chamber during Morning Buzz at the Capital City Club in Raleigh, NC on August 9, 2012..
Citation preview
The Changing Face of Social Media
Angela Connor; Senior Vice President, Group Director
August 9, 2012
Author, “18 Rules of Community Engagement: A Guide for Building Relationships and Connecting With Customers Online”
Angela Connor Twitter: @communitygirl LinkedIn: angelaconnor
B2C
B2B
3
Clients
Angela Connor Twitter: @communitygirl LinkedIn: angelaconnor
Social Media is not a fad. It’s a fundamental shift in the way we communicate.
Angela Connor Twitter: @communitygirl LinkedIn: angelaconnor
Angela Connor Twitter: @communitygirl LinkedIn: angelaconnor
What is Social Media?
Social media is a conversation – supported by online tools.
Look who’s talking:• your customers• your employees• your investors• your critics• your fans• your vendors• your competition.... • anyone who has internet
access and an opinion.
Angela Connor Twitter: @communitygirl LinkedIn: angelaconnor
Today over 65% of adult internet users say they use a social networking site
The Pew Research Center's Internet & American Life Project August 2011
Angela Connor Twitter: @communitygirl LinkedIn: angelaconnor
70% of global consumers say online consumer reviews are the second most trusted form of advertising - an increase of 15 percent in four years.
Nielsen’s Global Trust in Advertising Survey April 2012
Angela Connor Twitter: @communitygirl LinkedIn: angelaconnor
92% of consumers around the world say they trust earned media, such as word-of-mouth and recommendations from friends and family, above all other forms of advertising.
Nielsen’s Global Trust in Advertising Survey April 2012
Angela Connor Twitter: @communitygirl LinkedIn: angelaconnor
Social Media is Always Changing
But YOU Should be Consistent
Angela Connor Twitter: @communitygirl LinkedIn: angelaconnor
Angela Connor Twitter: @communitygirl LinkedIn: angelaconnor
• Goals and Objectives BEFORE Social Media Strategy and Tactics
• We take an integrated approach that starts with clearly defining how your business goals are to be achieved through your social marketing communications strategy.
• We believe your online involvement is an investment. It needs to be considered a long-term strategic commitment, not a short-term experimental tactic.
Angela Connor Twitter: @communitygirl LinkedIn: angelaconnor
Listening Monitoring Understanding Embracing
•
Listening to social media is one essential way to begin learning more about your brand and how it’s seen.
Angela Connor Twitter: @communitygirl LinkedIn: angelaconnor
Triangle Business Journal (Last 6 months)
Angela Connor Twitter: @communitygirl LinkedIn: angelaconnor
Listening Monitoring Understanding Embracing
North State Bank
Angela Connor Twitter: @communitygirl LinkedIn: angelaconnor
Listening Monitoring Understanding Embracing
Angela Connor Twitter: @communitygirl LinkedIn: angelaconnor
Listening Monitoring Understanding Embracing
Let’s Talk About Mobile
29% of travelers have used mobile apps to find flight deals
30% have used mobile apps to find hotel deals
15% have downloaded mobile apps specific to upcoming vacations
85% of leisure travelers use their smartphone while abroad
72% post vacation photos on a social network while still on vacation
46% check in to a location (Facebook and FourSquare) while on vacation
70% update their Facebook status while on vacation
By 2015, 9 out of 10 consumers will have a mobile subscription
Angela Connor Twitter: @communitygirl LinkedIn: angelaconnor
Case Studies
The Ad Council – Feed the Pig Campaign
DIT Employee Intranet
Echoview Farm – Annual Hops Festival Promotion
Today, I challenge you to…
• Rethink your messaging
• Become your own publisher
• Find your audience. Go where they are.
• Take the focus off of YOU
• Engage: Don’t be afraid to ask questions and find out what your target audience wants and needs from you
• Learn from others
•
Discussion
Angela Connor @communitygirl LinkedIn.com/angelaconnor [email protected] Blog.AngelaConnor.com919-573-6307
Capstrat Insights: http://www.capstrat.com/insights/authors/angela-connor/