10 MemorableStorytelling

Quotes

For Market Researchers

Too often we rely on slides and slides of data toback up study findings—when in truth, all we needis the story. As more and more brands centralize

market research within the marketing team, havingthe ability to communicate in clear understandable

language is paramount to our success andlongevity as an industry.

Kristin Luck, entrepreneur, growth hacking consultantand serial storyteller

You have to have a great way to end(your story). The way people's brains arewired, first we remember how something

ends, and then we remember how it begins.

John Long, award-winning movie trailer producer andBuddha Jones co-founder

Today, it’s all about storytelling andinfographics, and visuals are a key part ofthat. All researchers want to connect thereader with the data, and that’s what data

visualizations and storytelling can do.

Derrak Richard, senior information designer, Market Strategies

Every brand, every company, and everyperson has a story to tell, and visualstorytelling is a very effective way of

sharing your brand’s message and engagingwith your customers.

Mridu Khullar Relph, award-winning freelance writerand journalist

You can’t be a good storyteller without a good story,yet how something is communicated is often asimportant as that which is being communicated.

David Paull, founder and CEO, Dialsmith

The true value of data emerges when marketers areable to use it to tell a meaningful story. Enter the

data storyteller, or marketing measurement analyst.This is the person who can push the tools, translate

insights across the business, and motivatestakeholders to participate.

Natasha Moonka, product marketing manager,Adometry by Google

Stories are an elegant solution to theproblem of too much information. Humans

are wired to process stories and understand them.

Duncan Stuart, founder,Kudos Organisational Dynamics Ltd.

Great stories are almost always driven bygreat insights. And great insights almost

always reflect an insight into a behavior oran attitude that, when brought to life, leads

to a key business decision.Russ Rubin, market researcher, Cambiar Consulting

Today, with the proliferation of visual media such asinfographics and social media updates, data

storytellers have coveted skill sets... They select themost compelling pieces of data, construct an

argument that uses stories and facts selectively,and then help the audience draw the

right conclusions.

Andy Jolls, CMO, Instantly Inc.

Storytelling is the difference betweenrambling off data and giving it meaning.

Donna Griffit, corporate storyteller

At our core, Dialsmith is a company thathelps brands and organizations tell their

stories more effectively.

For more information about our dialtesting services for message testing, visitour website for more details or click the

image to download our free eBook.

Sources

Fast Company- "9 Short Storytelling Tips From a Master of Movie Trailers"http://bit.ly/1EiMBdD

Think With Google- "Staffing Your Marketing Measurement Team"http://bit.ly/1hWHMN6

Huffington Post- "Storytelling -- Beyond the Buzz"http://huff.to/1KNpPrl

Marketing Research Association- "Storytelling for Market Researchers"http://bit.ly/1MUdVlp

Buffer- "The Science of Storytelling Through Facebook Images"http://bit.ly/1P4AFwZ

Dialsmith DIAL.LOG- "Storytelling and Data Visualization"http://bit.ly/1UlNEgN

Dialsmith DIAL.LOG- "Storytelling's Role in Market Research"http://bit.ly/1HQ9oZN

Dialsmith DIAL.LOG- "Confessions of a Serial Storyteller"http://bit.ly/storytelling-q-and-a-kristin-luck

American Marketing Association- "Why Storytelling Is the Key to Your Research Findings"http://bit.ly/1V7I2XX