EUROPE‘S AUDIENCE EXPERTS.

WHY SMART DATA MAKES THE DIFFERENCE.

• Founded in 2006 in Berlin

• Europe’s largest targeting platform, leading branding and smart data management

technology

• nugg.ad is a company of Deutsche Post DHL since 2010

• Many offices across Europe (Berlin, Copenhagen, Paris,

Hamburg, Milano, Warsaw, Oslo, Stockholm etc.)

ABOUT nugg.ad – EUROPE‘S AUDIENCE EXPERTS

OVERVIEW: WHY MORE & MORE

PUBLISHERS / SALES HOUSES USE nugg.ad:

OVERVIEW: WHY MORE & MORE

PUBLISHERS / SALES HOUSES USE nugg.ad:

WHAT‘S THE DIFFERENCE BETWEEN

nugg.ad & OTHER AUDIENCE TARGETING /

DATA MANAGEMENT PROVIDERS ?

LOW REACH OUTDATED INFORMATION ONLY BEHAVIOURAL /

CONTEXTUAL DATA

PROBLEMS WITH CLASSICAL TARGETING

& DATA MANAGEMENT SYSTEMS:

NUMEROUS EFFECTS:

– Users feel traced by products

which they already bought

– Missing reach for effective

digital branding

– Essential target group information is

not available & online data „silos“

LOW REACH OUTDATED INFORMATION ONLY BEHAVIOURAL /

CONTEXTUAL DATA

PROBLEMS WITH CLASSICAL TARGETING

& DATA MANAGEMENT SYSTEMS:

SMART AUDIENCE

EXTENSION CONSTANTLY UPDATED

VARIABLES

BROAD RANGE OF

RELEVANT TARGET

GROUPS

HOW nugg.ad‘s SMART TECHNOLOGY HELPS:

LOW REACH OUTDATED INFORMATION ONLY BEHAVIOURAL /

CONTEXTUAL DATA

TRUE REAL-TIME TECHNOLOGY.

Unlike classical targeting & DMP providers, nugg.ad applies

highly scalable machine learning algorithms to data and can

therefore predict and derive relevant audience information.

1.000.000

PREDICTED DATA POINTS

PER SEC.

40.000.000.000

PREDICTIONS

PER MONTH

nugg.ad PREDICTIVE TARGETING METHODOLOGY

nugg.ad uses data from users‘ surfing behaviour incorporated with

survey data and, if appropriate, external data sources. Statistical

models & smart algorithms enable us to deliver online / mobile

advertising to specific target groups.

BEHAVIOURAL DATA

INTENT DATA PANEL DATA

CRM DATA

PREDICTIONS

LOGIN DATA

DISPLAY & VIDEO MOBILE

OFFLINE MEDIA

IP TV

PROGRAMMATIC HUBS

ADVERTISER / OWNED MEDIA

nugg.ad PREDICTIVE TARGETING METHODOLOGY

nugg.ad‘s smart technology is capable of combining various

audience segments in a privacy friendly manner and making

them available on various platforms.

nugg.ad PROVIDES BROAD CONNECTIVITY.

With extremely flexible APIs, nugg.ad can connect with almost all

platforms (adservers, analytics, DSP/SSPs etc.) and even switch over night.

Multiple destinations per impression are possible (e.g. video, mobile,

analytics etc.). nugg.ad is also compatible with other first-party data

sources such as CRM-systems.

VIDEO

DISPLAY

MOBILE

PROGRAMMATIC / RTB

OFFLINE / CROSSMEDIA

CMS OR

SHOP SYSTEM

WEB ANALYTICS

RE

AC

H

Awareness Interest/

Consideration Desire

Sociodemo-

graphic data &

branding

segments,

milieus

Product

interests /

consumer

behaviour

Intent data /

identified purchase

intention

Action

modelling

potential buyers

nugg.ad AUDIENCE SOLUTION COVERS

ALL ADVERTISING CAMPAIGN GOALS

TARGET GROUPS POWERED BY SMART DATA: LARGE RANGE OF AUDIENCES AVAILABLE

Socio-demographics

– Age

– Gender

– Income

– Education level

– ...

Consumer behaviour/attitudes:

– Planning to move

– Shopping preferences

– Product preferences

– Planning to buy a car

– ...

Product interests

– Beauty / Care

– Consumer electronics

– Investment / Funds

– Fashion

– ...

Affinities

Specific market research typologies

Intent Data Predictions

... CO

MB

INA

BL

E S

EG

ME

NT

S

TARGET GROUPS POWERED BY SMART DATA: CONNECTING TV & ONLINE DATA

ONLINE / TV Optimisation

Increment Approach Supplement Approach

EXTENDED REACH MULTIPLYING

EFFECTS

EXAMPLE

X-CROSS:

&

Nominee 2014

TARGET GROUPS POWERED BY SMART DATA: CUSTOMISED ADVERTISER TARGET GROUPS

Target group measure-ment

on brand website

Target Group:

Product A

Target Group

Product B

Website

visitors

Potential

buyers

...

... Using the advertiser‘s own data for product specific Brand Audience Targeting

Brand Audience Targeting

on publisher websites

TARGET GROUPS POWERED BY SMART DATA: CUSTOMISED SALES HOUSE TARGET GROUPS

DECISION MAKERS TARGETING BUYING PHASE TARGETING

TARGET GROUPS POWERED BY SMART DATA: SPECIFIC MARKET RESEARCH TYPOLOGIES

Digital Sinus Milieus®

TARGET GROUPS POWERED BY SMART DATA: LARGE RANGE OF AVAILABLE AUDIENCES

Socio-demographics

– Age

– Gender

– Income

– Education level

– ...

Consumer behaviour/attitudes:

– Planning to move

– Shopping preferences

– Product preferences

– Planning to buy a car

– ...

Product interests

– Beauty / Care

– Consumer electronics

– Investment / Funds

– Fashion

– ...

Affinities

Specific market research typologies

Intent Data Predictions

... CO

MB

INA

BL

E S

EG

ME

NT

S

Business

Decision

Makers

Intent to buy

a car +

income:

3.000-

4.000 EUR

Shopping preference:

supermarket

Gender: male

Age: 30-39 years

Interested in

consumer electronics

+ Household size 2 and

more

Socio-ecological

milieu

+ Geo-Targeting

Hot Spots e.g.:

Luxury Shoppers

Car Buyers

Health/Fitness

...

....

COUNTLESS POSSIBLE TARGET GROUP

DEFINITIONS POWERED BY SMART DATA

1. choose

3rd party

provider

Please check http://s.nugg.ad/demo for more

details!

2. choose

media

inventory

3. select

your

individual

audience

4. select

campaign

duration

5. get

reach

potential

INCLUDING A UNIQUE TOOL FOR

SMART AUDIENCE FORECASTING

DATA MANAGEMENT PLATFORM &

DATA EXCHANGE

Online publisher

Internal

data providers

Internal

data consumers nugg.ad

DMP

Internal usage of

data assets

DATA MANAGEMENT PLATFORM &

DATA EXCHANGE

Online publisher

Internal

data providers

Internal

data consumers

External

data consumers

External

data providers

nugg.ad

DMP

External

monetization of

data assets

Internal usage of

data assets

Buying additional

data nugg.ad Data Exchange

DATA MANAGEMENT PLATFORM &

DATA EXCHANGE

DATA MANAGEMENT DATA EXCHANGE

• Individual internal setup of:

• Data Provider

• Data Consumer

• Billing based on media sales CPMs

• Billing & clearing by client

• Data collection and distribution,

across several clients

• Billing based on the utilized data

(Data-CPM) or CPM Cookies

• Billing & clearing by nugg.ad

TWO APPROACHES FOR CLIENTS.

HOW TO ACHIEVE THE NEXT LEVEL OF

DATA PROTECTION & SECURITY?

Smart data instead of

excessive collection

Pseudonymous data

instead of personal data

Certified solutions

A FUTURE-PROOF PRIVACY APPROACH

BASED ON PSEUDONYMOUS DATA

BRANDING SOLUTIONS: BRAND METRICS /

KPIs, OPTIMISATION & INSIGHTS.

• Measurement of brand awareness,

affinity, purchase intention or

individual brand image parameters

and automated optimisation

• Improved advertising exposure

with Contact Class Optimisation

• Detailed insights and

reports on target groups

• TV relevant reach and GRP booking

mechanisms with the nugg.ad

Open Targeting PlatformTM

BRANDING SOLUTIONS:

THE “MENTAL CLICK“

MORE SUCCESS STORIES: www.nugg.ad/casestudies

Brand Awareness

+ 50%

Growth in Sales

+ 200%

Brand Awareness

+ 41%

Purchase Intention

+ 48%

Target Group Share

+ 92%

Target Group Share

+ 129%

Brand Awareness

+ 73%

Purchase Intention

+ 245%

Brand Awareness

+ 35%

Willingness to Donate

+ 20% Purchase Intention

+ 84%

Brand Awareness

+ 50%

NUMEROUS BRANDING CASE STUDIES WITH nugg.ad

MANY MAJOR ADVERTISERS MEASURE &

INCREASE THEIR BRAND IMPACT WITH US.

Which target group

is addressed? How often?

With which

impact?

MORE TRANSPARENCY WITH REAL-TIME

BRAND CAMPAIGN MONITORING

CAMPAIGN DATA

RESULTS: CAMPAIGN IMPACT

AD EXPOSURE

TARGET GROUP INSIGHTS

MORE TRANSPARENCY WITH REAL-TIME

BRAND CAMPAIGN MONITORING

Broad range of advanced audience typologies based on various data

sources, tailored targeting products / audience typologies

Customised data management & data exchange solutions

Perfect combination of high reach and precision

Maximum data security and certified data protection

Real-time technology: integrated optimisation &

market research also for brand advertising campaigns

OVERVIEW: HOW nugg.ad SMART DATA TECHNOLOGY PROVIDES

MORE VALUE THAN CLASSICAL DMPS

WE SUPPORT OUR CLIENTS WITH

A TOTAL PACKAGE OF:

State-of-the-art technology

Business development & ongoing consulting

Product workshops, product & sales training

Comprehensive advice and support for technical

implementation and campaign management

WHAT OUR CLIENTS SAY.

“When we started in 2012 we had advertisers like Criteo, Zalando

etc. After integrating with nugg.ad, our client portfolio changed

and one year later we are serving premium programmatic ads to

Renault, L’Oreal and other premium brands”

Gilles Guillou,

COO of French Premium

Publisher Network

La Place Media

“We started our successful cooperation

with nugg.ad five years ago. We are highly satisfied

with running targeted campaigns with them as our partner, including

the use of their Mobile Solutions. Through our partnership

with nugg.ad, we have experienced an

entirely positive revenue uplift.”

Christian Griesbach,

General Manager Digital Marketing,

Axel Springer Media Impact

nugg.ad EXEMPLARY CLIENTS & PARTNERS (1/2)

nugg.ad EXEMPLARY CLIENTS & PARTNERS (2/2)

nugg.ad IN THE DIGITAL ECOSYSTEM

1,000,000 max. analysed data

points per second

40 Bn. predictions per month

EUROPE‘S

AUDIENCE

EXPERTS

twitter.com/nuggad

facebook.com/nuggad

linkedin.com

www.nugg.ad

THANKS A

LOT FOR YOUR

ATTENTION!

THANK YOU