Since 2002, press restrictions were gradually relaxed and private media diversified. Freedom of expression and the press is promoted in 2004. Since then More than 30 Afghanistan based Television channels both Terrestrial and Satellite and around 100 Radio FM stations started operation in the country. Foreign radio stations, such as Voice of America and BBC World Service, also broadcast into the country.

In TV Channels few are very prominent and have a viewership and being watched in maximum area of Afghanistan. But most of the Stations are regional and available only on antenna. Same as FM radios, Mostly FM are regional and covering the few thousand population each FM. Maximum TV Channels are Kabul based. Major Channels language is DARI few are in Pashto. Programs in other languages also transmitting like in Persian, English, Urdu and Uzbik. Pakistani and Indian Programs are also very favorite in Afghanis.

Many Pakistan based Advertisers and same Pakistani Ads are running in Afghanistan with dubbing.

Genera overview of Afghan market

Afghan Demographics

Population : 31,108,077Population growth: 2.2%Under 25 Year : 66%Urban : 23%Sex Ratio : 1.03 Male/Female*Literacy Rate : 28.01 %

•Who can read & Write

Religion : Islam 99%

Languages:-a)Dari 50%b)Pashto 35%c)Uzbik 9%d)Others 6%

Official Language: Dari & Pashto

Afghan Demographics

Telephone Landline: 16000

Mobile connections : 18 million

Internet users : 1670000

Facebook users : 375000

*TV Channels : 40+

FM Radios : 100+

* Most of the channels are terrestrials and Govt owned

Technology

TV Channels

Major Afghanistan TV Channels having 90% share of total spend on TV medium

76,00,000 USD per Year spending on Afghan TV medium. Major spending is from Government, NGOs, Telecom and construction companies. Many Pakistan based Players also active with Dari/Pashto dubbing and have a major share of spend in Afghan TV media.

Print media

Top Publications

Very low reader ship in Afghanistan around 13%. 450 registers publications including daily, weekly, Monthly and bio Monthly irrespective of language. But around 120 Newspapers publish every day and very few are top of the mind Newspapers.

About mediatrackMediatrack is pioneer media monitoring company working on Afghan media markets in monitoring and and research field since 2009. We have 7 years old archive data. Media audit , content monitoring and media analysis are our core products. Advertisers, Advertising agencies, TV Channels, NGO, Government can be our client.