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Data Science Solutions
Unleash the full potential of your data
WHO WE AREAnyForest is part of the BlinkLane group. The team of anyForest combines extensive
experience in digital marketing, data driven business models, data science and
advanced algorithms.
Age Sluis, Founder Expertise: Digital Innovation and Growth MarketingEducation: Data-driven Marketing and Data Management
Arent van ‘t Spijker, Partner BlinkLaneExpertise: data-driven strategy and business model innovationEducation: Business Informatics
Jiri Oen, Data Scientist and ConsultantExpertise: Advanced Analytics and data project managementEducation: Physics and Sustainable Energy Technology
Doortje de Wiljes, Data Scientist and ConsultantExpertise: Advanced Analytics, dashboards and modeling.Education: Mathematics
WHY DATA SCIENCE MATTERS
Data is the fastest growing driver to improve business results. To create competitive
advantage, organizations aim to use data to increase efficiency, sales and
marketing effectiveness. Yet despite all efforts, the majority of data remains
scattered through the organization; disconnected and underutilized.
ü Segmentation
ü Look-a-like targeting
ü Churn reduction
ü Retention programs
Data models to increase customer value and
ROI
Full Funnel ROI Analytics
Acquire Obtain Engage Retain
More Cross & Upsell
Improve CLV
More prospects
Higher conversion
How data could improve your results:
HOW WE WORK
Measure impact & optimize
Actionable insights
Validating and transforming
Combining raw internal and external dataDiscover
Experiment
New data
Implement Lower CPA
Improve Cross sell …
AnyForest applies data science to transform your data into value, by
• Exploring data to discover opportunities to generate value.
• Driving experiments to create proofs of value (PoV).
• Scaling successful PoV’s and implement new business practices.
WHAT WE DELIVER
Single Customer View Consistent Process
Controllable Outcomes Direct Learning
By creating a ‘single truth’
enriched customer view, your
organization will no longer need
to collect and validate data on
an ad-hoc base.
By validating insights in real-
time, the organization will
get valuable opportunities
and segments that are easier
to spot.
By taking on existing problems
directly in small teams and scale
fast once successful the
organization will experience
positive results quickly.
By implementing a consistent
process your organization delivers
ongoing results and opportunities
that are scalable and
manageable.
Contact us for more information
SPACES Zuidas, Barbara Strozzilaan 101 | 1083 HN Amsterdam
T +31(0) 20 4080860 | [email protected] | www.anyforest.com
.
AnyForest is part of the BlinkLane group.