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Digital Intelligence SolutionsDigital Intelligence Solutions
APPS ANALYTICS
SOLUTIONS TO DRIVE YOUR
MULTI-DEVICE STRATEGY
STÉPHANIE LEGRAND
Digital Intelligence Solutions
OUR COMPANY
Digital Intelligence Solutions
OUR COMPANY
3
AN INTERNATIONAL PRESENCE
Digital Intelligence Solutions
OUR COMPANY
4
OUR CLIENTS ARE MARKET LEADERS
Digital Intelligence Solutions
CONTEXT
Digital Intelligence Solutions
CONTEXT
6
2015 SALES
Digital Intelligence Solutions
CONTEXT
7
MOBILE RETAIL CONVERSION RATE (FRANCE)
Source : « State of mobile commerce », 2014
1,7 %
Mobile
global
1,2 %
Android
Smartphone
1,3 %
iPhone
1,9 %
Android Tablet
2,3 %
iPad
Digital Intelligence Solutions
CONTEXT
8
DOWNLOADS AND AFTER?
24%
Source : Econsultancy Digital Intelligence Briefing
of apps are only
open once
Digital Intelligence Solutions
CONTEXT
According to an Econsultancy survey, just 31%
of companies in North America claim to have a
mobile strategy (34% in Europe)
Digital Intelligence Solutions
CONTEXTTEST AND LEARN
I.O.R (Invest Observe Rebuild)
Digital Intelligence Solutions
MOBILE KPIS
Digital Intelligence Solutions
MOBILE
12
CUSTOMER LIFE CYCLE
Digital Intelligence Solutions
MOBILE
13
A NEW PARADIGM
› Downloads
› Usage
› Engagement
› Retention
Digital Intelligence Solutions
ACQUISITION KPI
Digital Intelligence Solutions
ACQUISITION KPI
15
Digital Intelligence Solutions
ENGAGEMENT KPI
Digital Intelligence Solutions
RETENTION KPI
Digital Intelligence Solutions
RECOMMENDATION KPI
18
Digital Intelligence Solutions
TECHNOLOGY KPI
Digital Intelligence Solutions
MULTI-DEVICE
Digital Intelligence Solutions
MULTI-DEVICE WORLD
› Mobile is not only a device, it’s a different way to consume data
ALL ABOUT CONTEXT
Digital Intelligence Solutions
MULTI-DEVICE WORLD
User centricity
Holistic view
1 tool, 1 profile
OUR POSITIONING
Digital Intelligence Solutions
MULTI-DEVICE WORLDVENTE-PRIVÉE USE CASE