Attivio, Inc. • 275 Grove Street • Newton, MA 02466 USA • o +1.857.226.5040 • f +1.857.226.5072

info@attivio.com • www.attivio.com

Customer challenge: GE Aviation wanted to better monitor the performance of the jet engines it sells to customers around the world. The engines operate under a wide spectrum of climates and environmental factors that may impact engine viability. The manufacturer realized that the ability to access all types of data (structured, semi- structured and unstructured content) would allow them to significantly enhance its service efforts. The customer’s goal is to be proactive in the monitoring of their customer’s engine usage in order to improve their responsiveness and increase customer satisfaction.

Customer needed a flexible and open solution: After a review of Oracle Endeca and Microsoft FAST, GE Aviation selected Attivio’s Active Intelligence Engine (AIE). Attivio was chosen for its flexiblity, open support of GE Aviation’s TIBCO Spotfire business intelligence (BI) dashboard tool and the ability to put structure to all forms of data and content.

Unlike traditional data warehouses and other information management solutions, Attivio AIE freely integrates and correlates all enterprise information – structured data, semi-structured and unstructured content alike – with no advanced data modeling required. Attivio can present this unified information via standard BI tools with native SQL support and ODBC/JDBC connectivity, or a Google® like search inteface for the non BI tool user.

The company realized that Attivio provides new analytics and insights that managers were looking for – well beyond what was possible working with structured data, semi-structured or unstructured content separately.

Increasing customer satisfaction using data: The company used Attivio for rapid development of BI dashboards to visually analyze the performance of its engines, in service around the world, at a new level of depth and breadth of detail. Doing so would greatly enhance insight for business agility, with highly proactive management of its customer engine fleets for significantly greater efficiency and customer satisfaction.

The BI dashboards now presents increasing levels of detailed information, by customer, engine fleet and engine type, down to each engine.

Providing a 360° view from multiple data sources: GE Aviation identified several essential performance metrics, requiring data from multiple sources, including:

Engine diagnostic data constantly generated by sensors throughout each engine’s operation, approaching “big data” volumes.

Engine service status data (e.g., engine utilization, service hours since last maintenance, etc.).

Manufacturing quality metrics, already maintained in a data warehouse.

Customer Resource Management (CRM) records.

Attivio: An Analyze Everything Platform

GE Aviation needed a flexible and open solution to analyze data from any source – structured and unstructured – using popular BI tools and without advance data modeling.

Customer quotes:

“We should use Attivio AIE and follow this approach for all our strategic projects.”

“We can use Attivio AIE here, we could use it there, and we could use it everywhere!”

Business Intelligence Case Study: GE Aviation

GE Aviation is the world's leading producer of large and small jet engines for commercial and military. GE's history of powering the world's aircraft features more than 90 years of innovation.

Attivio, Inc. • 275 Grove Street • Newton, MA 02466 USA • o +1.857.226.5040 • f +1.857.226.5072

info@attivio.com • www.attivio.com

Attivio’s AIE universal indexing integrated all of these structured data sources without requiring any advance data modeling; which in itself significantly accelerated the BI iterative development process. Additionally, AIE performed automated analytic workflows on incoming data tables to calculate the performance metrics, including counts of service requests, engine failures, engine alerts for readings beyond normal levels, and more.

Expanding the view with unstructured data: Having selected Attivio’s AIE as its BI platform, GE Aviation was able to complete its informational picture by also integrating and correlating critical unstructured content, including:

Customer case management notes.

Engine maintenance system notes (i.e., extended ‘memo’ text fields containing service technician notes and comments).

Attivio AIE ingested the above text-based information, applying its advanced text analytics to enrich and normalize the content. Some of Attivio’s text processing capabilities include entity and key phrase extraction with the ability to normalize terms, synonym expansion and spelling correction. Attivio’s text analytics maximize the value to the BI user by correlating structured and unstructured content for a more complete understanding the business, beyond what would be possible working with KPIs alone.

GE Aviation senior management staff can now explore and discover new correlations between changes in metrics, recurring key phrases such as ‘engine overheating’ written in the service notes, and match it against the engine data collected along with the service work performed. By integrating, correlating and presenting these structured and unstructured sources of information into a single analytic dashboard, the company has realized a new, deeper level of operational insight to more quickly and proactively identify the root causes of problems and take corrective action.

Setting a new standard for BI time to market: Attivio’s BI pilot was ready to present to the key business stakeholders in just five weeks, easily beating the original estimate of 18 months first projected by GE Aviation.

Feedback was remarkable: GE Aviation’s internal BI team and Attivio were praised for “setting a new standard for BI time to market.”

Impressed with the complete agile BI delivered, stakeholders said the company “should use Attivio AIE and follow this approach for all our strategic projects.”

© 2013 Attivio, Inc. All rights reserved. Attivio, Active Intelligence Engine, and all other related logos and product names are registered trademarks of Attivio. All other company, product, and service names are the property of their respective holders.

Time-to-market was critical…

GE Aviation estimated 18 months to deploy the pilot using the legacy product.

Attivio AIE was deployed in five weeks.

Customer praise: “Setting a new standard for BI time to market”