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SMART Information Management. Applying Big Data and Open Data Systems for an efficient management of information. Given the demand from the general public related to the opening of digital data, there is a need for proper promotion of this access, linked to transparent processes which must ensure that the producer of the data whether the public administration, private companies or research centers gives to citizens proper access to open data files. Meanwhile, there is also a growing demand for services related to the need for technology capable of performing efficient analysis of data generated daily worldwide. This demand is closely linked to the growth in data production in recent years, which requires the latest technology and high efficiency in analysis to ensure correct data that allows for the creation of new business models or helping existing ones. We therefore propose the following session topics : Introduction to the concept of the ‘cloud’ and its application to control the explosion of data. Approach to Big Data systems operate through successful use cases. Application of Open Data systems to the service of public administration.
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BCN AnalyticsMaking cities smarter with advanced data analysis
Pau Agulló
Sabadell vs Barcelona
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Who we are
Pau AgullóFounder and managing director at Kernel Analytics
Manuel BruscasHead of Analytics and Insight at Desigual
Mauricio RodríguezHead of Customer Acquisiton at Budget Places
Llorenç SolàCRM Director at Vistaprint
Analytics community in BCN
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We want Analytics to be embedded as part of Barcelona value proposition
To make of Barcelona the European Hub for analytics by creating a community that shares a common interest, best practices and a desire for analytical excellence, giving the city and its businesses a competitive edge in the global market.
What we want
What we do: smart BCN
Hardware & software Data
GIS tool Knowledge sharing platform
Geolocated, standard format
Population Companies Services …
Free access
Results, GIS layer, code
Data: version 1
Population
Companies
Services
Real Estate
• Census data: socio-demographic• Padrón municipal: gender, age,
nationality• Voting data: participation and votes for
each party
• Schober data: companies and shops. Updated every term.
• Commercial census data: shops and street level information. (Eixos)
• Public sector open data: services (schools, hospitals, etc.), points of interest,
• Real Estate data: availability, characteristics and prices
Barcelona geo-located data DWH where public and private data (both non confidential):- Maximum degree of granularity: sección censal and (x,y) coordinates- Province of Barcelona, to avoid discussion of where the great Barcelona starts or ends- All sources will be credited publically in recognition for the effort and generosity to the project
Data: future
• Mobility• Floating population• Transition matrix
• Economic indicators• Inferred based on census
data and other surveys
• Economic transactions• TPV data and credit card
data
• Social networks• FourSquare, Yelp, Twitter
• Sensors• Traffic, ibeacons
• Events• Vandalism and crime, and
a long etc.
Data: future
• Extend different databases tomake analysis richer
• Accumulated time waves onthe same data
• Incorporate real-time data
• Allows prediction and testing
GIS tool: population
GIS tool: businesses
Why Barcelona?
Business
Public sector – Open dataUniversities
Geo-located data
Analytics, Artificial Intelligence, Big Data
Analytics-intensive companies
Retailers, where geomarketing is relevant
Business environment
Some e-commerce leading companies in Barcelona. City already linked with technologies generating big data.A well-diversified business ecosystem that are embracing analytics these past (recent) years and that are still facing major challanges in the years to come.
A solid analytical consulting environment, covering different areas of expertise.
Supply Chain
Universities
Universities are already bringing qualified people with the right skill sets:
- International Doctorate in Economic Analysis (UAB)
- http://idea.uab.es/
- MSc in Quantitative Economic Methods (UAB)
- http://erasmusmundus-qem.univ-paris1.fr/home/
- MSc in Economics (Barcelona GSE)
- http://www.barcelonagse.eu/Programs.html
- Màster en Estadística i Investigació Operativa (UPC-UB)
- http://meioupcub.masters.upc.edu/
- Masters Program in Artificial Intelligence (UPC-UB-URV)
- http://www.fib.upc.edu/es/masters/mai.html
- Máster en Analista d’Intel·ligència (UAB – UB – UC3 – URJC)
- http://www.masteranalistadeinteligencia.com/
- MSc in Data Science at Barcelona GSE (to begin in 2014)
- http://www.barcelonagse.eu/master-data-science.html
Non exhaustive
Public sector
Some already-existing major events relatedata and the city today, making it a goodecosystem.
Some public administrations are already pushingopen data projects, both in Barcelona andCatalonia
Why BCN Analytics
• Economy of scale on the treatment of data• Major barrier for all analysts• Data quality checks• Data standardization
• Good incentive scheme for both companies and analysts• Companies get exposure to relevant audience and their data is used in
analysis that can become proofs of concept• Analysts obtain recognition for their work and professional opportunities
• Flexibility and quickness for being a non-for-profit private association• Independence from any other organization• Ability to reach agreements• Contacts to publish results on media
Thank you!
www.bcnanalytics.com