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Presentation given to Games Industry Analytics Forum(GIAF) audience in London at the King Digital office at June 26, 2014.
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Beyond KPIs“Here Be Dragons”
Barry Hoffman• Applied Analytics nutcase since 1998
• IBM CRM, DWH & Business Intelligence
• Orange MI, CI, CRM & GM
• MD MMORPG
• Indie Game Development
• FM/PM at GamePoint
• CCO Eutechnyx
Applied Analytics ≠ Mathematics
Game Development is a Journey of combined super powers
Beyond the tunnel of love
Lie the inevitable elephant trails
The Sandbox Endgame of unlimited LifeTime looms
But wrong turns can cause a lot of damage
And as an endgame the Sandbox of never ending lifetime looms
It can turn your endgame into the “torture chamber of bad matchmaking”
Or end it with a sudden splash.
Resulting in an Angry Mob
Know how to “Push the Envelope”
How do we stretch beyond the limits?
China Automotive
50+ IPs
AppliedGaming
Console,PC,Mobile
Internet of ThingsOculus VR/ UltraHD / AR
Do you like to push in this ocean?
Or compete in this blue ocean?
Don’t be a parrot: Know thy market!
RAVERANTKnow what to mix,
then learn to mix.
Outside In – Not Inside Out
Externalperformance (Competitors)
Internal performance (developer)
Externalpromises
(Competitors)
Internal promises
(developer)
PlayerExperience
PlayerExpectation
Player
Happiness
Churn
Retain
Sort out your (Big) Data Collections if your DBAs desk looks like this!
We need Accelerators, not excellerators.
We need Explorers, not copy machines.
We need Force Multipliers, not accountants
“Here be dragons”• Pushing the envelope means:
• Find Blue oceans
• Don’t be a parrot: Know thy market!
• Outside In, not Inside Out
• Sort out your mess
• Beyond Excel: SQL, Python, R, Perl
Any questions?
Follow our journey or take part in it:
Eutechnyx LTD/ZeroLightE:[email protected]: BarryvioL: Bhoffmannl