Beyond the visit

How do Instagram and Twitter influce the visit experience in London museums?

How much does visitor behaviour influence their business?

Categories and behaviour

Sharing culture The remixed museum

Scientific and expert

Tracy Emin’s bed_#london #tracyemin #tracyeminsbed #art #tate #tatebritain #artgallery #gallery #londonartgallery

It’s arrrrt dahling__#thosepantstho #pantsisart #tatemodern #modernism #wtfisthis

• Sharing both famous and less-known artefacts, according to user knowledge;

• The museum itself becomes an artwork.

• Sharing artefacts adding the title, the author and few basic information;

• Sharing artworks with ironic or poetic considerations;

• Studium and punctum combined together;• Artworks are remixed and trasformed; • The exhibition space is re-invented;• The visit inspires creativity to users;• Collages as new interpretation of the

experience.

Meta-art The exhibition space

CollagesIronic and poetic The creation act3

Categories and behaviour

My social reach

Social mark Memories

My social portraitThe unexpected

The museum’s borders

Digital promotion

Outdoor promotion

• Selfies and portraits customize the visit;• Real-time social sharing: “ I’m here now” ;• The experience continues beyond museum’s

borders through to tickets, liflets and etc;• Witnessing something unexpected• Posing to convey a certain “idea of self”.

• Museums often use social media to promote their events;

• Even outdoor promotion could become a social media subject (Tate and London Tube)

Have you seen #AlexanderCalder studio before @tate exhibition #performingsculpture _Can you find the artist in this picture surrounded by this mess by mayoralgaleriadart

On the tube this afternoon. #tatebritain

• Material and stories related to the exhibition;

• Users spontaneously sharing billboards;

The quantitative aspect

Sharing culture

The museum remixed

Meta-art

The exhibition space

The creation act

CollagesCubists

Summariests

PicturesSocial mark - ego

Social mark

Memories

The unexpected

My social portrait

My social reach

IrIronic and poetic

The Museum system

Museums fund themselves thanks to governmental funds, associations, the national lottery and spontaneous donations. However, their projects and initiatives has to “deserve” these funds.

Tate (Modern and Britain)

National Gallery

Beyond the visit

The gift economy

Imagined communities

A gift economy, gift culture, or gift exchange is a mode of exchange where valuables are not traded or sold, but rather given without an explicit agreement for immediate or future rewards.

Cheal, David J (1988). The Gift Economy.

An imagined community is different from an actual community because it is not (and, for practical reasons, cannot be) based on everyday face-to-face interaction among its members.

Anderson, Benedict (1991). Imagined communities: reflections on the origin and spread of nationalism.

#tatebritain by damienmouries

tate What’s growing in the Turbine Hall? Can you name it? #EmptyLot