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build your data superpower within your organization
Thanachart Ritbumroong, Ph.D.
□ KNOW WHAT TO OFFER
□ KNOW WHO TO TARGET
□ KNOW WHEN TO CONTACT
□ KNOW WHERE TO FIND
□ KNOW WHEY THEY BUY
□ KNOW HOW MUCH TO PRICE
ACQUIRE STORE ANALYZE MONETIZE
internal
partner
external
explicit
implicit
transactions
location
opinion
preference
hardware software
business
people
teamskills
business
model
domain
expert
scalability
real-time
https://datafloq.com/read/three-ways-get-your-customers-share-data/834
1)Be transparent
2)Offer a way to opt out
3)Offer benefits
iBeacon can provide immediate benefits to customers
It also help collect how customers navigate through a store.
Augmented Reality
is used to captured
implicit preferences.
Using Text Analytics to analyze Social Mediareveal what customers dislike
about their experience.
Volume
Velocity
Variety
Veracity
https://www.study.monash/__data/assets/image/0010/363097/Data-Science-Education-at-Monash-Monash-University.jpg
the ability to look at things differently
Data Scientist: The Sexiest Job of the 21st Century
data scientist
visualization engineer
data engineer
project manager
0
1
2
3
4
5
Business
Acumen
Analytics
Modeling
VisualizationData Wrangling
Task
Management
data scientist
Perception:
Preferred programming & tools:
can do some magic with numbers
R, Python, SQL, BI tools, excel, powerpoint, etc.
Actual task:
clean datacalculate mean and summationsometimes do some modeling
Where to find:
unknown, rare(Ph.D. newly graduates – they are poor, hungry, and depressed)
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1
2
3
4
5
Business
Acumen
Analytics
Modeling
VisualizationData Wrangling
Task
Management
data engineer
Perception:
Preferred programming & tools:
prepare any data in any format desired
SQL, ETL tools, any programming for cleansing data
Actual task:
clean dataclean dataclean data
Where to find:
ex-ETL developers (good one)
0
1
2
3
4
5
Business
Acumen
Analytics
Modeling
VisualizationData Wrangling
Task
Management
visualization engineer
Perception:
Preferred programming & tools:
turn any data into beautiful and meaningful visuals
SQL, excel, and BI tools
Actual task:
visualize datacreate reportquery data
Where to find:
ex-BI developers (good one)
project manager
0
1
2
3
4
5
Business
Acumen
Analytics
Modeling
VisualizationData Wrangling
Task
Management
Perception:
Preferred programming & tools:
deliver projects under impossible timeline, budget, and quality
excel, powerpoint, and every tool which team are using
Actual task:
meetingchasingcrying
Where to find:
ex-BI project managers (good one)
SKILLS REQUIRED
BUSINESS KNOWLEDGE
LOGICAL THINKING
QUESTIONING
SKILLS REQUIRED
DATABASE
DATA SCRAPING
SKILLS REQUIRED
SQL, R, PYTHON
PROGRAMMING
DATA CLEANSING
SKILLS REQUIRED
SQL, R, PYTHON
PROGRAMMING
STATISTICS
SKILLS REQUIRED
SQL, R, PYTHON
STATISTICS
MACHINE LEARNING
SKILLS REQUIRED
SQL, R, PYTHON
STATISTICS
MACHINE LEARNING
SKILLS REQUIRED
BUSINESS KNOWLEDGE
LOGICAL THINKING
REASONING