BigData:howtouseittocreatevalue

EmanueleDellaValle@manudellavalle

h9p://emanueledellavalle.org

Agenda•  Whynow?•  Itsvalue•  Whatisit?•  ParadigmshiCsenabled

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Whynow?1/3

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Whynow?2/3

[source:h9p://www.intel.com/newsroom/bigdata/]

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Whynow?3/3

11/01/2017 @manudellavalle-h9p://emanueledellavalle.org 5 1TB:=1ZB:thegreatwall

Itsvalue1/4

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Itsvalue2/4

[source:McKinsey,2011]

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healthcare

PublicAdministraTons

PersonallocaTon

Itsvalue3/4

[source:McKinsey,2011]

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margin

jobs

skills

Itsvalue4/4

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[source:McKinsey,2016]

Wrappingup…awideninggap

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Inte

nsity

90's 2000's 2010's 2020's

Data Availability

Execution Capability

Analytical Capability

Widening Gap

…sowhat'sBigData?

[source:IBM,2012]

Analysisoftheanswersof

1144respondersfrom

organizaTonsthatrunBig

Dataprojects

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CharacterisTcs1/5

[source:IBM,2012]11/01/2017 @manudellavalle-h9p://emanueledellavalle.org 12

CharacterisTcs2/5

[source:IBM,2012]11/01/2017 @manudellavalle-h9p://emanueledellavalle.org 13

CharacterisTcs3/5

[source:IBM,2012]11/01/2017 @manudellavalle-h9p://emanueledellavalle.org 14

CharacterisTcs4/5

[source:IBM,2012]

theonecertaintyaboutuncertainty

isthatitisnotlikelytogoaway

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CharacterisTcs5/5

[source:IBM,2012]

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ParadigmShiCsEnabled1/4

[source:MarcAndrews,2014]

Leveragemoreofthedatabeingcaptured

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ParadigmShiCsEnabled1/4

[source:MarcAndrews,2014]

Leveragemoreofthedatabeingcaptured

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ParadigmShiCsEnabled1/4

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ParadigmShiCsEnabled2/4

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Reduceeffortrequiredtoleveragedata

[source:MarcAndrews,2014]

ParadigmShiCsEnabled2/4

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Reduceeffortrequiredtoleveragedata

[source:MarcAndrews,2014]

Happilyinsideabo9leofHeinekenbeer@theHeinekenMagazzini#heinekendesignweek

EventMilanDesignWeek

EventHeinekenDesignWeek

Loca*onTheMagazzini

hosts

hasloca)on

J

ParadigmShiCsEnabled2/4Kn

owledgeGraph

WCompanyHeineken

W Drinkbeer

producesorganizedby

Wideasopendata AsdeepasyourDBcanmakeit

Exampleofreduceeffortrequiredtoleveragedata

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ParadigmShiCsEnabled2/4

CocacolaParinne

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Anotherexampleofreduceeffortrequiredtoleveragedata

ParadigmShiCsEnabled3/4Data-drivenexploraTonlookingforcorrelaTon

11/01/2017 @manudellavalle-h9p://emanueledellavalle.org 24 [source:MarcAndrews,2014]

ParadigmShiCsEnabled3/4Data-drivenexploraTonlookingforcorrelaTon

11/01/2017 @manudellavalle-h9p://emanueledellavalle.org 25 [source:MarcAndrews,2014]

ParadigmShiCsEnabled3/4

WhentheseriesHouseofCardsbeganshoppingaroundforahome,Ne:lixaggressivelyjumpedonit,outbiddingmajorcablenetworkswithamassivetwo-seasonorder.

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ExampleofData-drivenexploraTonlookingforcorrelaTon

•  Byanalyzingitsdata,Nejlixsawthatalargemajorityofitsviewersenjoyprograms:–  directedbyDavidFincher(whodirectedSe7en,FightClubandTheSocialNetwork)

–  starringKevinSpacey.

•  HouseofCardswasexactlythat!

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ParadigmShiCsEnabled3/4

ExampleofData-drivenexploraTonlookingforcorrelaTon

ParadigmShiCsEnabled4/4Leveragedataasitiscaptured

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ParadigmShiCsEnabled4/4Leveragedataasitiscaptured

11/01/2017 @manudellavalle-h9p://emanueledellavalle.org 29 [source:MarcAndrews,2014]

ParadigmShiCsEnabled4/4

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Wrappingup…the"DataLake"

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Wrappingup…the"DataLake"

11/01/2017 @manudellavalle-h9p://emanueledellavalle.org 32 [sou

rce:h9ps://twi9er.com

/Cam

SemanTcs/status/815273814087127041]

Credits•  BigData:thenextfronTerforinnovaTon,compeTTon,andproducTvity.

McKinseyGlobalInsTtute.May,2011.–  h9p://www.mckinsey.com/insights/business_technology/big_data_the_next_fronTer_for_innovaTon

•  AnalyTcs:Thereal-worlduseofbigdata.IBMInsTtuteforBusinessValueIncollaboraTonwithSaïdBusinessSchoolattheUniversityofOxford.2012

–  h9p://www-03.ibm.com/systems/hu/resources/the_real_word_use_of_big_data.pd

•  �BigData&AnalyTcs:NextGeneraTonArchitectureandCapabiliTes.MarcAndrews,2014

–  h9ps://www.ibm.com/partnerworld/wps/servlet/RedirectServlet?cmsId=isv_ast_smp_ecosystem-webcasts&a9achmentName=Data_Warehouse_deck.pdf

•  BigDataforMedia.MarthaL.Stone.REUTERSINSTITUTEfortheSTUDYofJOURNALISM,OxfordUniversity,2014

–  9p://reutersinsTtute.poliTcs.ox.ac.uk/publicaTon/big-data-media•  Wimbledonfanslovereal-TmeanalyTcs.IBMAnalyTcs,2015

–  h9p://www.ibmbigdatahub.com/presentaTon/wimbledon-fans-love-real-Tme-analyTcs•  TheAgeOfAnalyTcs:CompeTngInAData-drivenWorld.McKinsey,2016

–  h9p://www.mckinsey.com/business-funcTons/mckinsey-analyTcs/our-insights/the-age-of-analyTcs-compeTng-in-a-data-driven-world

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Thankyou!AnyQuesTon?EmanueleDellaValle

@manudellavalleh9p://emanueledellavalle.org