Embed Size (px)
Citation preview
Forget Big Data - Think Machine Learning!
Jane Zavalishina, CEO of Yandex Data Factory
Big Data is a new oil
Finextra, 09.01.2015 on research from Aite Group
│ …Big data is a particular sore │ point, invoking dissatisfaction │ among 76% of North │ American bankers…
Why the bankers are so unhappy?
Volume More data than ever
Velocity High speed of change
Variety Different types, a lot of unstructured data
problemBig data = Big
problemBig data = Big IT
projectsBig data = Big IT
budgetsBig data = Big IT
What about value?
Here’s how most people imagine use of Big Data
Here’s how it will actually look like
Getting insights to help you make decisions
Brings only a fraction of value
The true economic value of Big Data
Using machine learning to automate decision making
It’s true that change is coming (and data are generated) soquickly that human-in-the-loopinvolvement in all decision making is rapidly becoming impractical. Looking three to five years out, we expect to see far higher levels of artificial intelligence...
McKinsey & Company, “An executive’s guide to machine learning”, June 2015
Robots are causing a new Industrial Revolution. Similar to what happened to farming, 70 percent (or more) of current jobs will be replaced by machines. Replacement by robots in most jobs is just a matter of time.
American Thinker, “The Next Phase of the Industrial Revolution”, June 2015
The robots might be coming for your job, even if you think it seems safe.
Business Insider, “Jobs replaced by robots”, June 2015
Deep Blue
21
8
54,548
53,966
51,108
47,815
28,152
25,900
25,185
22,940
19,043
16,751
Top 10 Newspapers by Digital Traffic
USAToday.com
Total number of unique visitors for January 2015 (in thousands)
NYTimes.com
DailyMail.co.uk
WashingtonPost.com
TheGardian.com
NYDailynews.com
LATimes.com
NYPost.com
SFGate.com
Telegraph.co.uk
1
2
3
4
5
6
7
9
10
8
54,548
53,966
51,108
47,815
28,152
25,900
25,185
22,940
19,043
Top 10 Newspapers by Digital Traffic
USAToday.com
Total number of unique visitors for January 2015 (in thousands)
NYTimes.com
DailyMail.co.uk
WashingtonPost.com
TheGardian.com
NYDailynews.com
LATimes.com
NYPost.com
SFGate.com
Yandex.News
1
2
3
4
5
6
7
9
10
23,164
23 000 000 monthly readers
0 editorial team
Online Gaming: Loyalty Management & Personalisation
Predicting & Preventing User Churn
Gamer data (number of victories, battles, purchase logs etc.) External data (e.g. weather)
Indication of potential churner Recommendation of the best retention offer
Retail Business: Next Best Offer
Upsell recommendations for a Bank
Customer profiles Historical data on communications and responses
13% increase in NPV
Anomaly detection for CERN (LHCb)
Up to 30 mln collisions per second terabytes of data per second several thousand of parameters to check
Industry and infrastructure: Predictive maintenance
© IBM
“It’s estimated that 90 percent of the data in the world today has been created in the last two years alone.”
Data quickly becomes commodity
Here’s our prediction
In all the business processes, where:
• we know exactly what we want to improve and can measure it
• we have enough data • we can experiment • we can take automated action
In 10 years, we’ll have algorithms doing the work.
What’s your plan?
Not big data strategy, but ML strategyBig data by itself means costs, not value
Value first: start with a few short projects todayThere’s no value without implementation
Experiment and measurement is the key Continuous experimenting is the only way to stay on top
32
McKinsey & Company, “An executive’s guide to machine learning”, June 2015
...Because machine learning’s emergence as a mainstream management tool is relatively recent, it often raises questions
Jane Zavalishina
CEO Yandex Data Factory
Happy to answer your questions!
Yandex Data Factory
Created in 2014
Apply Yandex’s machine learning expertise to other industries
Computational infrastructure
Proprietary machine learning tools
Data scientists
Title: Open Sans 100 px
• Subtitle:OpenSans48px
