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Estimated 2.2 TRILLION GIGABYTES of data created every day: 6,000 tweets per second, 4 billion pieces of content shared on Facebook each day, 4.2 million UK CCTV
cameras.
Well suited to operational tasksRapid processing speeds Suited towards analysing varied & unstructured dataApply schema on read not on writeFlexibleSScalable
Wearable devices such as Apple Watch, Jawbone or Fitbit collect personal data such as how you sleep, calories consumed and activity done.