Lean(er) Search Engine Marketing• Customer (not product centric) Centric

Keyword Targeting• Streamlined Display Advertising• Increased Landing Page Relevance• Lower Costs Per Click• Higher Click Through Rates• Customer Conversion Optimisation

Traffic: Keyword Targeting

tyres online - 1,000tyre repair - 1,000

highway tyres - 1,000motorcycle tyres -

1,000all terrain tyres - 720

mud tyres - 590tyres for sale - 590

tyre deals - 320online tyres - 320

tyres geelong - 390car tyres melbourne -

260

Traffic: Keyword Targeting Plan

1. Significant drop in costs per click2. Significant increase in keyword quality score3. Significant increase in PPC rankings4. Supports the "think-click" process5. Expected increase in click through rates6. New website structure effects in organic Ranking

Traffic: Display Advertising

Customer Experience: Conversions

Remarketing

Unique Selling Proposition