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BUSINESS STATISTICS II
SEMESTER: 4SECTION: 2ROLL NO: 194-204TOPIC: NIKE V/S PUMA
ACKNOWLEDGEMENT With the deepest gratitude we wish to thank our
professors Dinesh Sir, Neha Ma’am and Bhaktida Ma’am for their constant support and guidance.
They have inspired and illuminated us through their presence and have given us such a great opportunity to analyze/study the Business Statistics.
INTRODUCTION & SUMMARY Objective- To analyse the performance of 2
Companies
To understand practically how to use statistics in business to our advantage.
To increase our analytical skills , by analysing data through different tools & method.
Our 2 Companies are NIKE & PUMA
Sector- Footwear
Product- Shoes
DESCRIPTIVE STATISTICAL CONCEPTo A set of brief descriptive coefficients that summarizes a
given data set, which can either be a representation of the entire population or a sample.
o Descriptive research includes surveys and fact finding enquiries of different kinds.
o We have used hypothesis testing as a major tool to find the results.
ANALYTICAL RESEARCH Use the facts or information already
available, and analyse these to make a critical evaluation of the material.
Research between the two variables are analysed after selecting the dependent and independent variable.
We have research about sales and profit of two companies and have regression analysis on it.
METHODS USAGE
Primary method
Secondary method
SECONDARY DATA OF NIKE
Years Gross Profit(in cr.)
Sales(in cr.)
2005 39929 857242006 42924 933042007 46356 1018582008 54342 1162142009 56089 1196392010 57399 1191902011 61579 1301582012 67880 1505472013 72060 157909
GRAPHICAL PRESENTATION OF SALES AND GROSS PROFITS OF NIKE COMPANY
2005 2006 2007 2008 2009 2010 2011 2012 20130
20000
40000
60000
80000
100000
120000
140000
160000
180000
GROSS PROFIT(IN CR.)SALES(IN CR.)
ANALYSIS
Regression StatisticsMultiple R 0.994009125R Square 0.988054141Adjusted R Square 0.98634759Standard Error 1275.865193Observations 9
Coefficients
Standard Error
T-stat P- value
Lower 95%
Upper 95%
Intercept
1941.125
2261.87
0.858 0.4191 -3407.34
7289.59
Sales 0.4477 0.018 24.06 5.45 0.40 0.49
SECONDARY DATA OF PUMA
Years Gross Profit(in cr.)
Sales(in cr.)
2005 6557 168272006 8448 194222007 8753 19102008 9215 195162009 8897 184802010 9508 191412011 10563 212812012 11168 231282013 9813 21113
GRAPHICAL PRESENTATION OF SALES AND GROSS PROFITS OF PUMA COMPANY
2005 2006 2007 2008 2009 2010 2011 2012 20130
5000
10000
15000
20000
25000
GROSS PROFIT(IN CR.)SALES(IN CR.)
ANALYSISRegression StatisticsMultiple R 0.929772425R Square 0.864476762Adjusted R Square 0.845116299Standard Error 521.4121371Observations 9
Coefficients
Standard Error
T-stat P- value
Lower 95%
Upper 95%
Intercept
-4196.05
2014.28
-2.08 0.075 -8959.08
566.96
Sales 0.68 0.10 6.68 0.00028
0.4375
0.9168
PRIMARY DATA
We have done a survey of 300 peoples.
A questionnaire was circulated through a google form and as many as 300 respondents were came.
As many as 10 questions were asked in he questionnaire.
Here is the graphical analysis of that questions which were asked.
Which brand do you prefer in shoes?
NikePumaOthers
54(18%)
162(53%)
126(42%)
From where did you buy sports shoes?
InternetShopOthers
82(28%)
12(4%)
246(82%)
Outdoor
Gym
Sports
Others
0 40 80 120
160
200
For what purpose you wear shoes?
Purpose of shoes
21(7%)
119(40%)
90(30%)
185(61%)
Colour Design Comfort Durability0
50
100
150
200
250
300
What is the most important re-quirement you look in a shoe?
Important requirement
118(39%)
246(82%)
111(37%)
84(28%)
Daily
Weekly
Monthl
y
Occasio
nnaly
020406080
100120140
Usage of shoes
Usage of shoes
137(46%)
72(24%)
45(15%)
75(25%)
500-1500 1500-3000
3000-5000
5000+0
20
40
60
80
100
120
140How much do you spend on shoes?
Spending on s...
124(41%)
106(35%)
62(21%)52(17%)
Good
Average
Very good
Excellent
0 20 40 60 80 100
120
140
160
How will you rate your product?
Product Rating
50(17%)
24(8%)
158(52%)
98(33%)
Upto 1 year
1-2 years 2-5 years 5+ years0
20
40
60
80
100
120
140
160
How much do you rate your product in terms of average life?
Average life
37(12%)
142(47%)
101(34%)
35(12%)
Do you normally switch over to this brand for shoes?
YesNo
PRIMARY DATA HYPOTHESIS TESTING Hypothesis testing on spending done by
consumers on their particular product.
F-Test Two-Sample for Variance
NIKE PUMA
Mean 2283.33 2750Variance 1859039.6 2275423.7Observations 60 60Df 59 59F 0.81700807P(F<=f)one tail 0.2199F Critical one-tail 0.6493
ANALYSIS Statistical inquiry: In this case we are
finding, if variances in the spending done by the customers for NIKE and PUMA shoes is equal or not. Thus we are finding the amount of rupees spend by customers while purchasing the shoes of NIKE and PUMA is similar or not.
Target populations:
Population 1: Customers of NIKE Population 2: Customers of PUMA
Type of population: Infinite and homogeneous
Statistical parameter: variance Null hypothesis Ho: There is no significant
variation in the spending done by the consumers while purchasing Nike and Puma shoes.
Alternative Hypothesis H1: There is a significant variation spending done by the consumers while purchasing Nike and Puma shoes.
CONCLUSION Statistical test: Test of significance of
difference between Variances of two independent populations.
Type of the test: Two – tailed test Rule-We do a two-tail test (inequality). If f
cal< F Critical two-tail, we accept the null hypothesis.
Decision-Therefore in this case, 0.81 >0.64. Therefore, we reject the null hypothesis.
Conclusion- we conclude that, the spending done by the customers while purchasing the product are not the same, and there is significant variation’s in the spending.
OBSERVATIONS AND FINDINGS People prefer Nike shoes over Puma shoes
because of higher durability and better quality.
Huge need of shoes in coming days as majority of the consumers prefer shoes for daily use.
Nike company has a huge amount of revenue and gross profit compared to Puma company.
Nike is better than Puma in terms of selling of shoes.
SUGGESTIONS AND INNOVATIVE DEAS Puma Company should come up with new
ideas and innovations in producing shoes to satisfy consumers in buying the product and also to increase their revenue and their gross profit too.
Nike Company should go with the flow and should also come up with new quality of shoes which will make their consumers more suitable and loyal to the company.
While less number of consumers are opting for puma brand for shoes, they should analyse the needs of a consumer want in shoes.
BIBLIOGRAPHY
http://www.wikinvest.com/stock/Nike_(NKE)/Data/Key_Metrics
https://docs.google.com/forms/d/1Pequ4qiiM8f4eCxRtgJU9uahlZ2ujS7sM2110F-fuhI/viewanalytics
http://about.puma.com/en/investor-relations/financial-reports