Buy-in to UX testingDominic Hurst
Lead on Digital Insights, NICE
dominichurst.com | @dh_analytics
CULTURE
Data driven decisionsMeasurement Optimisation
DesignEngagement
CULTURE
Data driven decisionsMeasurement Optimisation
DesignEngagement
CULTURE
Data driven decisionsMeasurement Optimisation
DesignEngagement
CULTURE
Data driven decisionsMeasurement Optimisation
DesignEngagement
CULTURE
Data driven decisionsMeasurement Optimisation
DesignEngagement
SHOW•Visualise(sketches,statements,heatmaps)•Settasks(eachCEOwatch5videosandsharefindings•Takethemonthejourney(attendlabtests)
TELL•Savesmoney(reducedevelopmenttime,reducecustomersupportenquiries)•Makesmoney(conversions,loyalty)•Gaincompetitiveadvantage
TEST•Justdoit(removeopinionandsubjectivity)•Testseducateusall
WHAT ARE YOUR EXPERIENCES?
(goodorbad)
Data insights are the basis to continual
improvement
Thank you
Dominic HurstLead on Digital Insights, NICE