www.chibwe.com

Nigel Legg, Founder & CEO

15 + years • market research data analysis.

• working with text – analysis and machine learning.

• Social media.• Self-taught web developer.

Small Businesses can’t take advantage of big data.• No tools to combine data• Text analytics tools are too

expensive.• Systems are either too

expensive or too technical for SMEs.

The problem

Chibwe is building Osmium to tackle these issues • Collect sentiment on social media

and compare it with reference data. • Easy to combine data.• Easy to use analytics. • A non-technical solution designed

with the SME business owner in mind.

The Osmium solution

We are part of the way there• Data dictionary• Cross tabs• Cluster analysis of text• Sentiment analysis• Classification• Text Analysis – part of speech

tagging.

Current functions

Not just another social media monitoring platform- will provide basic monitoring functions; it also provides more analysis options than other platforms. - will provide data-driven prediction of future business conditions.

Social media monitoring and more

Who is Osmium for?

Small / medium sized businesses

Small research agencies

Digital marketing agencies

= Small businesses that cannot afford the enterprise-scale Business Intelligence offerings from eg IBM

Sales and marketing channels

Social media trainers.

Digital – social media messages,

advertising.

Trade shows and networking

Monthly subscription structure

Predicted growth

• Transforming and combining data.• Wide range of analyses. • My experience in MR and social

media.• Case studies – working with a

coffee chain and a games studio. • Launch late summer / autumn

2014.

Why Osmium will succeed

• Regression.• ANOVA.• Influencers.

Road map

Integrations Analyses

T 07914 740972 E nigel@chibwe.comwww.chibwe.com osmiumdata