Data analytics

BIG DATA AND DATA ANALYTICS

AN EXPERT APPROACH TO UNITED STATES PRESIDENTIAL ELECTION CAMPAIGNSCanopus InfoSystems Pvt. Ltd.

HTTP://WWW.CANOPUSINFOSYSTEMS.COM/DATA-ANALYTICS

WHAT IS DATA ANALYTICS?• A process of collecting, examining, analyzing and organizing

large data sets containing a variety of data types.• Big Data, to uncover hidden patterns• Finding correlations in highly disjointed data• Capture personalized user behaviors• Identify market and public trends• Identify Customer preferences, orientation and interests• Other useful business, social, atmospheric, geographical

information.


DATA FORMAT OR SIZE MATTERS?• Very large data, from terabytes to zettabytes• Diverse sets that includes many different types of data

including structured and non-structured data.• Streamed or batch data, highly disjointed data.


BIGDATA ANALYTICS DID IT FOR OBAMA IN 2012 !• Obama campaign successfully employed big data

analytics at greater level in 2012• This helped winning him 2012 presidential election

by influencing people and get them to vote.• His campaign was majorly relied on technology.• Bigdata analytics helped them in campaigning, fund

raising.• Their technology team captured a large amount of

online data, user registration data, user’s online habits and used that data in identification of favourable voters.


MICRO-TARGETING THE VOTERS


PLAN SOCIAL MEDIA CAMPAIGNS• Social media plays a prominent role in election.• Social media presence of electoral candidate impacts

a lot of users.• The way candidates interact with their followers

matters a lot.• People are most likely go for voting if their friends are

doing the same.• What people likes, what blogs they visits, how they

are responding to political questions and comments ?• Data mining from social media


PLAN CAMPAIGNING WITH BIG DATA ANALYTICS• Campaigns mostly cares about three types of people:

Donors, Voters and Volunteers• Analytics provide you insights, how often someone

votes, how often they support campaigns and cause.• Whether they’ve volunteered before ?• Volunteers gathers information related to voters such

as, the issues they care about?• Analytics engineers gather all such type of data and

run data models against their entire database and identify the voters for likelihood that they will vote for their campaign and then target them and build relationship.


HILLARY CLINTON OR DONALD TRUMP?• Following the Obama’s campaigns, democrats have a large amount

of information about voters from their previous big data analytics models.

• Hilary has inherited the database Mr. Obama’s analytics team built during his campaigns.

• Republicans are way behind in terms of the voters database than Democrats (Their 2012 campaign built a fully merged database).

• Obama’s team built a database connecting personal information from traditional sources, such as user’s online behaviour, marketing data, voter’s social media posts, reports from field surveys, exit polls plus commercial consumer data of the sort that online retailers and credit agencies use.

• That allowed targeting of the most persuadable voters.• On the other hand Mr. Trump uses social media brilliantly but

democrats have the edge on using the smarter use of data.


HOW CANOPUS CAN HELP?• We help organize and interpret your customer,

voter and volunteer data.• Help you find new opportunity to involve your

voters, customers and organizing data driven campaigns.

• Our engineering team works to develop the robust algorithms, analytics and systems that captures large amount of data and design the data models that gives you right insight to your data.

GET MOST VALUABLE INFORMATION OUT OF YOUR RAW DATA, WITH CANOPUS DATA INSIGHT


Email Us: [email protected]

Data & Analytics

Data analytics