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2-Step Process to Boost Business
Productivity using Real-time
Data Virtualization MDM
webinars
Data Ninja Webinar SeriesSessions covering data virtualization solutions for driving business value
2
Data Ninja Webinars
Five webinars over the next few months…
Speakers
Ravi Shankar
CMO
Salah Kamel
CEO
4
DenodoThe Leader in Data Virtualization
DENODO OFFICES, CUSTOMERS, PARTNERS
Palo Alto, CA. Global presence throughout North America, EMEA, APAC, and Latin America.
LEADERSHIP
Longest continuous focus on data
virtualization – since 1999
Leader in 2015 Forrester Wave –
Enterprise Data Virtualization
Winner of numerous awards
CUSTOMERS
300+ customers, including many
F500 and G2000 companies across every major industry have gained significant business agility and ROI.
FINANCIALSBacked by $8B private equity firm.50+% annual growth; Profitable.
© 2016 Semarchy 5
About
We provide value in weeks not months, using an agile, business-driven approach to design and
manage master and reference data.
We are the Evolutionary MDM™
Company
17+ years of data management and software development expertise Experienced
Fastest growing MDM software vendorFast-growing
Innovative and nimble products for Evolutionary MDMSelf-service trial on-premises or in the cloud
Visionary
50+ global customers with a global partner networkIndustry market recognition
Trusted
Agenda1.Business Need
2.Intro: Data Virtualization and MDM
3.Solution: 4-Step Process
4.Customer Case Study
5.Q&A
Business Need
CUSTOMER B2B © 2016 Semarchy 8
Business Drivers
Your business partners are fundamental to the success of your company.
Serving them, supporting them, going to market with them, and providing the goods and services they want are the
essential business processes that maintain this relationship.
Having the best information about your business partners is mandatory in today’s
economy…
Prevent mediocre customer support arising from siloed information
Avoid customer churn induced by miscommunication and incorrect
customer identification
Reduce missed cross-sell and upsell opportunities due to shredded data
and scattered processes
Reduce financial and regulatory compliance risks caused by lack of data
governance
CUSTOMER B2B © 2016 Semarchy 9
Focus on Value
Increased Revenue
Optimized Costs
Reduced Risks
CUSTOMER B2B
• Increased Upsell and cross-sell• Increased customer retention• Increased satisfaction• Better brand awareness
• Reduced operational costs• Reduced marketing and analytics costs
• Lowered risk exposure to regulations• Reduced financial/credit/legal risk• Better management of privacy• Proactive fraud detection
10
Manually access different systems
IT responds with point-to-point data integration
Takes too long to get answers to business users
The ChallengeData Is Siloed Across Disparate Systems
MarketingSales ExecutiveSupport
Database
Apps
Warehouse Cloud
Big Data
Documents AppsNo SQL“Data bottlenecks create business bottlenecks.”– Create a Road Map For A Real-time, Agile, Self-Service Data Platform, Forrester Research, Dec 16, 2015
Data Virtualization & MDM
12
Data VirtualizationReal-time Data Abstraction Layer
Abstracts access to disparate data sources
Acts as a single repository (virtual)
Makes data available in real-time to consumers
DATA VIRTUALIZATION
“Enterprise architects must revise their data architecture to meet the demand for fast data.”
– Create a Road Map For A Real-time, Agile, Self-Service Data Platform, Forrester Research, Dec 16, 2015
CUSTOMER B2B © 2016 Semarchy 13
MDM
CALL CENTER
CRM
FINANCE
ERP
ANALYTICS
MARKETING
CONVERGENCE
MATCH & MERGE
ENRICHMENT
DATA QUALITY
BUSINESS RULES
EXTERNAL DATA PROVIDERS
TRUSTED
MASTER DATA
INTEGRATION
SERVICES AND
APIS
DATA GOVERNANCE WORKFLOWS
AUTHOR
IMPORT
MATCH
MERGE
ENRICH
VALIDATE
CLASSIFY
APPROVE
MEASURE
SHARE
DEFINE
DISCOVER
INTEGRATE
CERTIFY
Basic Identification
On-Boarding & DQ
Compliance & Governance
Upsell, Cross-sell & GTM
INTEGRATION
SERVICES AND
APIS
Solution: 4-Step Process
CUSTOMER B2B © 2016 Semarchy 15
Build Knowledge…
Observations, transactions and interactions
Extended knowledge data
Legal, compliance and financial information
Core domain specific data
CustomerLegal name, year est., Ticker, SIC,
NAICS, IDs…
Call CenterCalls, satisfaction,
metrics…
ContractsContract types, effective dates,
liabilities…
OpportunitiesForecasts and actual
sales, win rate, competitive analysis…
SalesInvoices, terms, credit lines, renewal rates…
OrdersAmounts, ordered
products, markets…
SLAsService levels, risk
levels, performance metrics…
Social ActivityEvents, news, blogs, alerts, channels, PR…
ComplianceCertifications,
signatures, grades, black lists…
Legal DataOwners, capital
structure, events…
FinancialsAnnual reports,
ratings, earnings, balance sheet…
RiskRatings, credit
scores, events...
MarketsSegments,
geographies…
HierarchiesParent entity,
market, ratings…Sites
Site types, locations,
certifications…
AddressesBill to, Ship to, geo-
localization…
Channelswww, emails,
phones, linkedin...
ContactsInfluencers, admins, sales reps, decision
makers…
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…With MDM and Data Virtualization
DATA VIRTUALIZATION
MDMData Warehouse
Master DataTransactional Data
Customer Case Study
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Chip Manufacturer Increases Time-to-Market
Case Study
Took too long to provide supplier data to 70+ consumers
Merged supplier master data from MDM with transactional data from EDW
Accelerated services development: 8 vs. 180 hours
Q&A
Next Steps
Join Semarchy on www.semarchy.comwhite papers | webinars | demos | free trial | proof of value
Access Denodo and Semarchy on AWSVisit: www.denodo.com/en/denodo-platform/denodo-platform-for-awsand www.semarchy.com/cloud-mdm/
Register for Denodo DataFest User ConferenceSan Francisco Bay Area | Oct 18Register at: www.denododatafest.com
Data Ninja Webinar SeriesSessions covering data virtualization solutions for driving business value
Next Session:
How Virtualization Can Help in the
Journey to the CloudThursday, October 20, 2016
Thanks!
www.denodo.com [email protected]
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