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DATA STRATEGY AND XAPI
Megan Bowe MakingBetter
@meganbowe
“The price of light is less than the cost of darkness.
-Arthur C. Nielsen
INTELLIGENT BUSINESS
➤ Marketing analyzes data about audience behavior to reach more people
➤ Product analyzes data about target consumer activity to increase engagement
➤ User Experience analyzes data about product usage to increase customer satisfaction
➤ Management analyzes business results to understand company and market performance
➤ Therefore, Learning and Development should analyze workforce performance and growth to improve business results
XAPI PUSHES LEARNING AND DEVELOPMENT TO BE A DATA-
DRIVEN SERVICEThe conversation shifts from,
“Which content should we deliver to employees?” to “What do our people need to do?” and “How can
we help them at or before the time of need?”
DATAFoundation for the best laid plans
Image credit: https://www.pinterest.com/billgardiner/star-trek/
LOTSA DATA
A large amount of data which analyzed to uncover hidden patterns, unknown correlations, and other useful information.
➤ Reactionary
➤ Requires huge piles of data
➤ Messy
➤ Expensive
➤ Sometimes misleading
Image credit: https://plus.google.com/u/0/102069808191484711272/posts
DATA STRATEGY IS…
Often discussed in terms of storage, movement, and sharing. (thanks xAPI!)
Governance
➤ Vocabulary usage
➤ Field usage
➤ API usage
➤ Custom key value pairs
➤ Competency alignment
➤ Coverage
➤ Learning experience design alignment
IT’S COMMUNICABLE
➤ Data Style Guides
➤ Content Strategy
➤ Metadata and Tagging
MEASUREMENTA careful balancing act.
WHAT GETS MEASURED
GETS MANAGED
No one is very sure if Peter Drucker actually said that.
“I often say that when you can measure what you are speaking about, and express it in numbers, you know something about it; but when you cannot express it in numbers, your knowledge is of a meagre and unsatisfactory kind; it may be the beginning of knowledge, but you have scarcely, in your thoughts, advanced to the stage of science, whatever the matter may be. - Lord Kelvin
MEDICINE AND EDUCATION
These two professions have had metrics for over a decade. They are tracked from different angles. The measurement has had some success here and some failure.
➤ Click count trap: Doctors and EHR systems
➤ Test scores: Education and standardized testing
“…evidence mounted that even superb and motivated professionals had come to believe that the boatloads of measures, and the incentives to “look good,” had led them to turn away from the essence of their work.
-Robert Watcher, NYT
LEARNING EXPERIENCE DESIGNLet’s figure out exactly what to track
XAPI DATA STRATEGYWhat should be done?
Interaction Verb Context Object Result Extensions
Poll Question Submitted
http://adlnet.gov/expapi/verbs/responded
Parent: ID lesson or course poll is within
http://adlnet.gov/expapi/activities/question
response: answer n
All answer choices and their stats at the time of submission
Search Submitted http://adlnet.gov/expapi/verbs/search
Category: Page from which search was executed
Term searched and link selected from search results Activity type: http://adlnet.gov/expapi/activityTypes#link
Links to other search results shown on the page
Survey Question Answered
http://adlnet.gov/expapi/verbs/responded
Parent: ID of survey Activity
http://adlnet.gov/expapi/activities/question
response: response to prompt
ANALYTICS AND INTELLIGENCE AMPLIFICATION
Now the fun part!
ANALYTICS
➤ Feedback loop analysis
➤ User journey analysis
➤ Patterns: expected and unexpected
➤ Predictive: when these things happen, this is usually the case.
INTELLIGENCE AMPLIFICATION
Reliable data tied to content strategy makes it possible to find just the right places to do this. The moment when information is needed becomes a huge opportunity:
➤ Performance support
➤ Adaptive flows
➤ Recommendations
➤ Personal data stores
