TOPIC:- Strategy of Increase Readability Among The College Students.

SEGMENT:- College Students who travel by college bus (age between 18 to 23)

Submitted by :

• Kush Patel• Meet Shah• Dhwanit Shah• Darshan Shah• Parth Patel

Contents

• Introduction• Background literature• Objectives• Methodology• limitation• Data analysis• Chi- square analysis• Conclusion• Suggestion

Introduction

• Reading habit helps in improving comprehension, accuracy, fluency and increasing vocabulary• Reading provokes questioning, helps in generating ideas and

inspires them to think• Reading habit of the students is going down day by day• Reading newspaper is such a particular exercise that not only

gives an insight to the world around, but gives us an inner relief• Many alternatives such internet, mobile, social media, news

channel, radio etc. have been Developed over the recent past due to this the reading habits of students are coming down

Background Literature

• WPT-2012 had survey that compare to physical newspaper in India there are 35.4% are the users who ever uses website of newspaper however, 9.9% are the users who visit a paper site daily and 2.1% people are the users who paper pages at website visits. While the 52.7% are the people who uses physical newspaper with the vernacular languages.

• In Year 2010-11’ survey done by Ramanujan Iyer for state wise analysis Utter Pradesh is 1st state with 3.08 cr. Copies.• While Gujarat is at 5th state with 91 lakhs copies.

Objective

• To improve newspaper readability among the college students.• To find which newspaper students prefer most.• To find out how much portion of newspaper students use to read.• To know for what reason students are preferred to read

newspaper.• To analyze which particular section is preferred by the students.• To find out hindrance of students for regular reading of

newspaper.• To analyze whether newspaper reading habit helps students in

their overall development.

Research Methodology

• Research Design• Population• Sample Size• Sampling Technique

Limitations

• Limited Area• Sample Size• Limitations of CHI-SQUARE• Limited Time

Data analysis

Do you read News Paper?

Read not read0

10

20

30

40

50

60

70

80

90 85

12

45

8

boys girls

If no, mark reason for not reading?

10%

20%

60%

10%NOT INTERESTEDDON’T HAVE TIMEPREFERED INTERNET OR OTHER SOURCESDOESNET GET THE INFORMATION I WANTNOT SUBSCRIBED BY THE PARENTSOTHER SPECIFY

Which News Paper would you prefer to read?

22%

5%

20%

2%

34%

5%

13%

GUJARAT SAMACHARSANDESHDIVYA BHASKERECONOMIC TIMESTIMES OF INDIAOTHERN/A

How many days on an average in a week you read a newspaper?

35%

22%

31%

12%

1 TO 3 DAYS IN A WEEK3 TO 5 DAYS IN A WEEK5 TO 7 DAYS IN A WEEKN/A

How much of the newspaper do you usually read?

11%

44%21%

13%

12%

ENTIREA MAJOR PORTIONA LITTLEJUST THE TITLESN/A

Primary reason that you read the News Paper?

36%

37%

5%

10%

3% 10%KNOW LOCAL NEWS/INFORMATION

IMPROVE GENERAL KNOWLEDGE

GO THROUGH ADVERTISEMENTS/CLASSIFIED ADS

GET ENTERTAINED / TO PASS TIME

OTHERS

N/A

Which content do you like most in news papers?

11%

4%

5%

13%

4%

11%10%

18%

18%

0%4%

POLITICALLEGALADVERTISMENTSOCIALCROSSWORD/PUZZLEEDUCATIONBUSINESSSPORTSENTERTAINMENTANY OTHERN/A

Do you read news paper online?

Yes No0

10

20

30

40

50

60

19

34

5047

Girl Boy

Would you read newspaper, if offered at a very concessional rate?

yes no not answered0

10

20

30

40

50

60

70

80

41

102

71

26

0

Girl Boy

Would you read news paper, if it helps in preparation for competitive exams / selection for employment?

yes no not answered0

10

20

30

40

50

60

70

80

90

48

3 2

84

13

0

Girl Boy

Chi-Square Test

Observed Frequency

Particulars Read Not read Total

Male 85 12 97

Female 45 8 53

Total 130 20 150

Chi-Square Test

• Expected Frequency

• Expected Frequency: 0.867• Chi-square : 0.220

Particulars Read Not read

Male 84.07 12.93

Female 45.93 7.07

Chi-Square Test

• Observed Frequency

Particular  Girl Boy Total

Yes 48 84 132

No 5 13 18

Total 53 97 150

Chi-Square Test

• Expected Frequency:

• Expected Frequency: 1.543• Chi- square : 0.575

Particular  Girl Boy

Yes 46.54 85.34

No 6.36 11.64

Conclusion

• In the increasing use of the internet Most of the students are want to read newspaper on website.• Students cannot get the maximum information from the

Divya Bhaskar and titles are so much complex.• Most of the students prefer TOI due to colour and

glamour of the page.• The main hindrance of the daily newspaper reading is

time gap to use for reading of newspaper.• Information about education are so less and it not much

useful for the readability.

Suggestion

• Divya Bhaskar has to provide educational column (like G.K., Maths, reasoning questions for competitive exam, Bank, GPSC, UPSC exam) every day and can conduct competition in the month.• Add one facility in Divya Bhaskar Application that give

upcoming competitive exam alert. • Add column of personality development tips, tips of how

to face interview.• Give chance to students to publish their research paper. • To make proper choices on the religious strategy.