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A GUIDE TO DETERMINING THE RIGHT TYPE OF USER RESEARCH DATA FOR WEBSITE OPTIMISATION
Validate an exsisting idea
Inspire new ideas
Quick and easy change on the live site?
Less than $1k and/or5-10 internal hours
YES NO I want to test...
Visual designFirst Impression Test‘Fivesecond Test’
IA Test‘TreeJack’
Focus Groupvia ‘Useability Lab’
Qualitative Data(the why)
Quantitative Data(How many, how much)
Useability Testingvia ‘Useability Lab’
Useability Testingvia ‘Useability Lab’
Qualitive & Quantitive
Prototype Test ‘Verify AP’‘Loop ||’
Usability Testing‘Loop ||’
User Journey
IA/Navigation
TaskFirst Click Test‘Chalkmark’
Ideas to optimise a task
For general optimisation ideas
Quantitative Data (How many, how much)
Heatmapping ‘Crazy Egg’‘Hot Jar’
Data Insights‘Google Analytics’‘Adobe’
Data Insights‘Google Analytics’‘Adobe’
First Click Test‘Usability Hub’
Exit Survey‘Usabilla’‘Qualaroo’
Website Reviews‘userinput.io’
Useability Testing (Video)‘userinput.io’
A/B MV Test‘Optimizely’
Exit Surveys‘Qualaroo’‘Usabilla’
Qualitative Data(they why)
VALIDATE AN EXISTING IDEA INSPIRE NEW IDEAS?
FOR IDEAS TO OPTIMISE A TASK?
FOR GENERAL OPTIMISATION IDEASQUICK AND EASY CHANGE ON
THE LIVE SITE?
YES
YES
YES YES
YES
YES
YES
YES
YES
YES YES YES YES
YES
NO
NO
NO
NO
NO
NO
VISUAL DESIGN
DO YOU WANTQUALITATIVE DATA?
(THE WHY)
DO YOU WANTBOTH QUALITATIVE & QUANTITATIVE?
DO YOU WANTQUANTITATIVE DATA?
(HOW MANY, HOW MUCH)
BOTH QUALITATIVE & QUANTITATIVE?
USER JOURNEY IA/NAVIGATION TASK
QUANTITATIVE DATA? (HOW MANY, HOW MUCH)
QUALITATIVE DATA?(THE WHY)
First Impression Test‘Fivesecond Test’
Focus Groupvia a Usability Lab
Prototype Test ‘Verify AP’‘Loop ||’
IA Test‘TreeJack’
First Click Test‘Chalkmark’
Usability Testing via a Usability Lab
Heatmapping ‘Crazy Egg’‘Hot Jar’
Data Insights‘Google Analytics’‘Adobe’
Exit Surveys‘Qualaroo’‘Usabilla’
A/B MV Test‘Optimizely’
Website Reviews‘userinput.io’
Usebility Testing (video)‘userinput.io’
Exit Survey‘Usabilla’‘Qualaroo’
First Click Test‘Usability Hub’
Data Insights‘Google Analytics’‘Adobe’
‘Loop ||’
St�t h�eI want to...
Okay, are you after
NO NO
NO
NO
It’s less than $1k and/or5-10 internal hours
Usability Testing via a Usability Lab
Usability Testing via a Usability Lab
A GUIDE TO DETERMINING THE RIGHT TYPE OF TESTING METHODOLOGIES FOR WEBSITE OPTIMISATION.
COST*
EFFORT*
HIGHLOWKEYThis is your decision guide. It’s designed to help your team choose the best type of test out of the very many different types of testing methodologies available, with an indicative cost and effort scale for each.
*Indicative
