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FREE RESOURCES:Metrics & Reporting9/22/20
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ANALYTICSMetrics & Reporting
WHAT TO REPORT?
What Not To ReportWhat To Report
Top 3 Social Media KPIs
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WHAT NOT TO REPORTSocial Media is an incredibly valuable tool that enables you to:
Build Personal Relationships Increase your Revenues, Reach and Overall ROI
Beware of focusing too much onvanity metrics like followers
and likes
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WHAT TO REPORTFor Any Metric, it should:
Reach the Right PeopleDrive Engagement Be Aligned with your Social Goals
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TOP 3 SOCIAL MEDIA KPIsEngagement:
Clicks / LikesRetweets / CommentsFollowersProfile Visits
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TOP 3 SOCIAL MEDIA KPIsReach:
Followers/FansImpressionsWeb Traffic
1-Mar 1-Apr 1-May 1-Jun 1-Jul 1-Aug 1-Sep0
10000
20000
30000
40000
50000
60000
70000
80000
Impressions
# OF
IMPR
ESSI
ONS
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TOP 3 SOCIAL MEDIA KPIsLeads:
Collecting Info on Qualified LeadsFollowing up with those LeadsEngaging those Leads
How Many & Where People are Searching From:
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THOUGHT HORIZON’S OFFERINGSWhy Thought Horizon anchors marketing analytics to overall strategy?
Our advanced analytics team provides insightful analytics that measure the performance of overall sales and content strategy.The reports are designed with the user in mind, so you can fully concentrate on traction and results.We provide weekly, monthly and annual reports. These high-end analytical reports help our clients and us make better decisions.Want to know more contact us at [email protected] with your name and company info and we’ll get in touch in 24 hours!
