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Presentation given at the SAP Innovation Forum Big Data Track in Stockholm, Sweden, March 2014
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Timo Elliott, SAP Innovation Evangelist, March 2014
Driving Business Innovation ThroughBig Data Analytics
@timoelliott
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HOW DO YOU ACCELERATE YOUR GROWTH?
CLOUD MOBILE
An emerging middle class growing to 5B
Data doubling every
18 months
More mobile devices
than people
1 billion people on Facebook
15 billion web-enabled
devices in 2013
THINGSDATA
In a world of accelerated change…
New areas of opportunity for businesses to innovate and grow
Hyper-personalizeCustomer Experience
Plan & optimizeResources in Real-time
Engage & empowerWorkforce of the Future
Harness the intelligence ofNetworked Economy
© 2011 SAP AG. All rights reserved. 4
CUSTOMERENGAGEMENT
© 2011 SAP AG. All rights reserved. 5
80% of CEOs think they deliver a superior customer experience
Source: The New Yorker
-- but only 8% of customers agree.
© 2011 SAP AG. All rights reserved. 6
Reinvent Luxury Service
© 2014 SAP AG. All rights reserved. 7
Omnichannel Retailing with Hybris
© 2011 SAP AG. All rights reserved. 8
Engage Your Fans
© 2011 SAP AG. All rights reserved. 1010
© 2011 SAP AG. All rights reserved. 11
© 2011 SAP AG. All rights reserved. 12
© 2011 SAP AG. All rights reserved. 13
© 2011 SAP AG. All rights reserved. 15
Is The Future of Your Business “Playnomics”?
© 2011 SAP AG. All rights reserved. 16
RESOURCEOPTIMIZATION
Wearable devices have grown by 2x month over month since October 2012.
Source: Mary Meeker’s Internet Trends, 2013Photo: Intel Free Press
© 2011 SAP AG. All rights reserved. 18
The Datification of Daily Life
© 2011 SAP AG. All rights reserved. 19
“We’ll put more computers in our laundry in a week than we’ve used in our lifetime so far”
Gartner
The Datification of Clothes
© 2011 SAP AG. All rights reserved. 20
The Datification of Washing Machines
© 2011 SAP AG. All rights reserved. 21
The Datification of Books
© 2011 SAP AG. All rights reserved. 22
The Datification of Beer
Weissbeerger Beverage Analytics
© 2011 SAP AG. All rights reserved. 23
The Datification of Truck Tires
© 2011 SAP AG. All rights reserved. 24
Aggregate Insights
© 2011 SAP AG. All rights reserved. 25
The Datification of Cars
© 2014 SAP AG. All rights reserved. 32
Find Your ‘Dark Data’
© 2011 SAP AG. All rights reserved. 33
EMPLOYEEEMPOWERMENT
© 2011 SAP AG. All rights reserved. 34
Employee Disengagement Around the World
USA UK Norway Sweden Finland France0%
25%
50%
75%
100%
Actively DisengagedNot EngagedEngaged
Source: Gallup
Analyzing and Optimizing Human Capital
“For the first time we can show top executives our human capital in a structured way, with numbers, videos, names, talent and potential”
Riccardo Sebastiano Piaggi,Group Head of Organisation and Development
Connecting “pioneers”
© 2011 SAP AG. All rights reserved. 37
Collaboration in Business Workflows
37
© 2011 SAP AG. All rights reserved. 39
Analytics Collaboration…
© 2011 SAP AG. All rights reserved. 40
Collaborative Analytics…
© 2011 SAP AG. All rights reserved. 41
BUSINESSNETWORKS
© 2011 SAP AG. All rights reserved. 42
The Ariba Network
SuppliersBuyers
ProcurementSales
FinanceLogistics
Supply ChainSustainabilityCompliance
Partners
More than 1M suppliers in more than 190 countries around the world
Transact with suppliers – the Network handles over $460 billion per year in commerce
Reduce supply costs – customers save a combined total of $82M daily
© 2011 SAP AG. All rights reserved. 43
Business Network Analysis
43
© 2011 SAP AG. All rights reserved. 44SA424018_Lucas_Keynote_v02
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Transport Network to Business Network
© 2014 SAP AG. All rights reserved. 45
• Interact with consumer in the field• Run mobile marketing campaigns based
on consumer profile and location
• Interact with consumer in real-time anywhere, anytime.
• Design & run mobile marketing campaigns based on consumer profile and location
• Analyze consumer behavior in the field
SAP Precision Retailing(On-Demand, Multitenant, High Performance,
Scalable)
• Receive information, discounts & Special offers
BI
CRM
Merchants
Outings
Transports
Partners
© 2011 SAP AG. All rights reserved. 46
SIMPLIFY
© 2011 SAP AG. All rights reserved. 49
Simplification
SOCIALANALYTICS
MOBILEAPPLICATIONS
CLOUDNETWORKS
SOCIALANALYTICS
MOBILEAPPLICATIONS
CLOUDNETWORKS
© 2011 SAP AG. All rights reserved. 51
Simplify Everything To Achieve Anything
SAP HANA Platform
Simplified User Experience
Applications Analytics
Partners&
Startups
1,200HANA startups
2,000Software & tech
partners
3,000Service partners
4,000Solution resellers
© 2011 SAP AG. All rights reserved. 52
SAP’s BIG DATA Strategy
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Enable Customers to Achieve Real-Time Business Results on BIG DATA
HANA Data Platform + Tools to extract and analyze data
Science Experts to refine data into industry insights
Applications to infuse insight into every person & process
SAP and a select few ONLY SAPSAP and many others
© 2011 SAP AG. All rights reserved. 53
Innovation Factory Powered by the Suite, SAP Platform & HEC
Innovative Goods
Real-Time
Innovative Factory Powered by SAP Business Suite
Raw Materials
Best Manufacturing Process
Innovative Goods
High Value Services, Apps
Call to Action: Transform Your Business into an “Innovation Factory”
© 2011 SAP AG. All rights reserved. 54
THANK YOU!
Timo ElliottSAP Innovation Evangelist
@timoelliott
timoelliott.com