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What is Facebook EdgeRank? How does it work? How can brands use it effectively to enhance reach?
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Facebook EdgeRank
Methodologies Used Till-Date
Turning Knobs
EdgeRank
Modified Edge Rank
2006-07
2007-11
2011-Present
Turning Knobs
Facebook’s News Feed born in September 2006
“In the beginning, News Feed ranking was turning knobs,” “Turn up photos a little bit, turn down platform stories a little bit.”
Based on feedback from users
EdgeRank
Algorithm used by Facebook to determine where and what posts appear on each
individual user’s news feed
Edge Affinity – It´s all about Connections
Edge Weight – Are Photos too Heavy for Newsfeeds?Time Decay – Engagement Occurs Within Minutes
Modified EdgeRank
Multiple weight levels, categories and subcategories for affinity, weight
and time
Relationship settings
Post types
Hide post / spam reporting
Clicking on ads, viewing other timelines
Device & technical considerations
Story bumping & last actor
“People Talking About This”?
Relevance to Brands
How To Increase The Reach
Team Namesake
Pankaj Vithal Abhineet Gaur Apporv Saxena Sriram Mylavarapu Sarvagya Nayak Bonu ManojLinkedIn
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