Upload
ruth-neligan
View
131
Download
1
Embed Size (px)
Citation preview
Wifi detailsUsername: london-guestPassword: LinkedIn-UK
Employer Brand Networking
Event: Finance Industry
26th April 2016
Agenda
1:45 – 2:30 LinkedIn 2016 Insights: Finance Talent Pools
2:30 – 3:00 Spotlight with Johnny Briggs - Group Head, Talent Acquisition at Aviva. Best practices and Q&A
3:00 – 3:15 Break
3:15 – 4:15 Group Discussion
4:15 Drinks & Networking
Ruth NeliganTalent Brand Consultant, LinkedIn
Padraic McMahonSnr. Talent Brand Consultant & Team Lead, LinkedIn
Sophie MitchellRelationship Manager, LinkedIn
1:35 – 1:45 Introduction – Alex Cresswell
Chloe O’BriainEnterprise Account Analyst, LinkedIn
Today is an opportunity to invest in your professional network
And let’s meet again in Soho in September, to discuss how we have progressed over the last six months.
Details to follow – you are on the invite list!
For those of you attending ConnectIn on May 16th, hopefully you may now recognise a few more faces there.
Introduction :
Alex Cresswell
Who is in the room?
April 2016
Financial Services Industry Insights
In this industry, Job Seasonality shows spikes in January, June, and again in September for members starting new jobs
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov DecK
20K
40K
60K
80K
100K
120K
140K
160K
180K
200K2013 2014 2015
Mon
thly
Job
Sta
rts
The largest peaks coincide with the end of Christmas holidays, the end of the school term, and again at the end of Summer holidays
Industries Included: Financial Services, Banking, Investment Banking, Insurance
Financial Services Professionals don’t make careers decisions overnight.In these industries, you need to start warming up and pipelining talent pools months in advance
8 months prior to starting at a new company, LinkedIn influenced hires had their first view of a job from that company
7 months prior to starting at a new company, LinkedIn influenced hires are for the first time impacted by Recruiter
4 months prior to starting at a new company, LinkedIn influenced hires have their first interaction with the Company’s Career page
Industries Included: Financial Services, Banking, Investment Banking, InsuranceData in this slide is for new hires from 2016
Key Highlights
• Financial Services Professionals are quite loyal to their employers – they spend an average of 7 years working at each company they work for
• Excellent Compensation & Benefits are a huge driver for financial services professionals in Europe when considering a new job opportunity
9
57,000+IT & Digital Talent
Professionals working in the Financial Services Industry in the
UK on LinkedIn
• Flexible Work Arrangements are a driver in recruiting this type of talent specifically.
• This talent pool is more active than others, 36% have viewed a job in the last 3 months
Some quick facts about professionals in the Financial Services & related industries on LinkedIn
41%Female
59%Male
Industries Included: Financial Services, Banking, Investment Banking, InsuranceThese results were analyzed through the lens of LinkedIn data, where gender is inferred based on a member’s first name. 78% of all members within this group can be mapped to a
specific gender; names that cannot be identified as either gender were excluded from the analysis.
Some quick facts about professionals in the Finance Industry on LinkedIn
Finance
Sales
Operations
Support
Administrative
Information Technology
Accounting
Research
26%
12%
8%
7%
6%
5%
4%
4%
35%
30%
18%
5%
6%6%
EntrySeniorManagerDirectorVPCXO/Owner/Partner
Industries Included: Financial Services, Banking, Investment Banking, Insurance
Top Functions (by volume) Seniority Distribution
Professionals in the Financial Services Industry tend to spend an average of 7 years at each company they work for
Average Years Experience
13.5years
Average # of Companies
1.9 companies
Average Years per Company
7years
Industries Included: Financial Services, Banking, Investment Banking, Insurance
Within this industry, these are the most popular companies on LinkedIn globallyHighest Follower per Employee Ratio
(by volume)CNNMoney
Harvard Business Review
Engadget
TechCrunch
The Verge
HeadHonchos.com
Inc. Magazine
Fortune Magazine
Gulf Connexions
Bloomberg
Morgan Stanley Wealth Management
HR Source Consulting
Adweek
The Economist
Time MagazineIndustries Included: Financial Services, Banking, Investment Banking, Insurance
Connect & Communicate
56% network with other professionals
Here are how Financial Services professionals spending their time on LinkedIn
You can engage these members across many different touch points.
Note: out of members who were active in the last 3 months
62% learn about what other colleagues are doing
Research People & Companies
Professional Insights
65% are staying up to date on industry discussions
Viewing Jobs
29% are actively learning about career opportunities
Talent Drivers data helps you craft your EVP
We ask LinkedIn members:
What attributes are important when considering a job?
15
What will move Financial Services Professionals in Europe when they’re considering a job opportunity?
Question asked: Please select the 5 most important factors when considering a job opportunity. Source: LinkedIn Q3 2015 survey of 5,964 members in the European Financial Services Industry
% who say attribute is important
16
17
Humanizing corporate and
employer brands
Talent Pool April 2016
IT & Digital Talentin the UK Financial Services Industry
Where is this talent pool located?
We analysed the financial services industry on LinkedIn using the following criteria filters:
Financial Services and Related Industries: Financial Services, Banking, Investment Banking, Insurance
Industries
United KingdomGeography
IT, EngineeringOR (Business Development, Consulting, Marketing, Media & Communication, Product Management, Program/ Project Management) AND IT & Digital Skills*
Function & Skills
* See Appendix for skills list
Globally there are 862K+ members in this talent pool – 7% (57K) are in the UK
Global
862K+members
EMEA
238K+members
United Kingdom
57K+ members
LinkedIn can help assess supply and demand for talent across regions
Higher demand means that professionals are receiving more contact from recruiters
than peers in other regions
Supply# of talent pool members in
each region
DemandBased on recruiter activity on
There are 57K members in this talent pool in the UK, with most of this talent pool residing in London
Size of bubble =SupplyRed is high demand, Green is low demand
What are some key indicators of this talent pool?
These professionals tend to spend 4 years at each company they work for
Average Years Experience
15.3years
Average # of Companies
3.6 companies
Average Years per Company
4.3years
Consider looking outside of your core industry. Of these 57K members, 31K (55%) have worked in companies that are not in Financial Services industries
information technology and servicescomputer software
telecommunicationsretail
marketing and advertisinginternet
higher educationgovernment administration
management consultinginvestment management
oil & energyaccountingautomotive
50%18%
12%9%
7%7%
5%5%4%4%4%4%
3%
Industries that this 31K have worked in:
What will move IT & Digital Professionals in the European Financial Services Industry when they’re considering a job opportunity?
Question asked: Please select the 5 most important factors when considering a job opportunity. Source: LinkedIn Q3 2015 survey of 354 members in the European Financial Services Industry
% who say attribute is important
27
What are these members doing on LinkedIn?
Connect & Communicate
66% network with other professionals
Here are how Financial Services professionals spending their time on LinkedIn
You can engage these members across many different touch points.
Note: out of members who were active in the last 3 months
69% learn about what other colleagues are doing
Research People & Companies
Professional Insights
75% are staying up to date on industry discussions
Viewing Jobs
36% are actively learning about career opportunities
What companies are this talent pool actively following? They are predominantly following tech companies – but also a few financial services companies
Top followed companies of non-employees (by volume)
GoogleMicrosoft
Lloyds Banking GroupIBM
HSBCApple
BarclaysAccenture
OracleThe Economist
HPJ.P. Morgan
Financial Conduct AuthorityHays
Royal Bank of Scotland
What is this talent pool interested in?
What kind of content is this talent pool most interested in? These topics can help you understand what kind of content resonates.
Top Trending Topicsby Shares YTD Example Articles per Trending Topic
Investment Banking
• Is old tech putting banks under threat of extinction? - BBC News• Cutting through the noise around financial technology
Mobile Payments
• Visa reports back from the Mobile World Congress - Vision - Visa Europe
• How strong should customer authentication be?
Cloud Computing
• The Epic Story of Dropbox’s Exodus From the Amazon Cloud Empire
• Three Use Cases for Financial Modeling in the Cloud
Housekeeping
Survey
Photo?
©2016 LinkedIn Corporation. All Rights Reserved.
IT & Digital Skill Clusters Used.NET and other Microsoft Application DevelopmentAlgorithmApplication PackagingArchitecture and Development FrameworkC/C++Cloud and Distributed ComputingComputer Network and Network AdministrationDatabase Management and SoftwareDigital and Online Design and PublishingDigital and Online MarketingJava Development Mac, Linux and Unix SystemsMiddleware and Integration SoftwareMobile DevelopmentPerl/Python/RubyProduct Development and ManagementScripting LanguagesSEO/SEM MarketingSocial Media MarketingSoftware Modeling and Process DesignUser InterfaceWeb Programming