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Magazine Covers and Gender Representation
Max
im –
Tara
Re
id
Maxim – Tara Reid
SYMBOLIC CODE
Very exposed but wearing white – symbolizing virginity and innocence, because it is seen as attractive
Portrayed as a sex object to make magazine appeal to males
Fur rug and messy hair suggests she is animalistic
TECHNICAL CODE
High camera angle gives reader a sense of superiority which appeals to young males
WRITTEN CODE
Next to no writing to distract men away from her
All attention is on her as an object
Vibe
– Tr
ey
Song
z
Vibe – Trey Songz
SYMBOLIC CODE
Facial expression is threatening – makes him look powerful which appeals to a male audience who aspire to be like him
Showing off perfect body – attracts females for looks and males who want to look like him
Physique is god-like, symbolizing his power
TECHNICAL CODE
Eye line shot makes his threatening stare more powerful
Shadows fall in correct places to accentuate his physique
Dark colour scheme symbolizes his power
WRITTEN CODE
Red font colour symbolizes his power
Male and Female Cover Comparisons
Male is actually wearing less clothes than female but is shown as an inspiration when she is shown as an object
Both are stripped of clothes but he looks powerful whilst she looks powerless
Why is he idolized for being half-naked on a magazine cover but she is seen as an insignificant sex object?
Shows that women and men are represented differently in the media, and that sexist ideas are reinforced through the media