GWNC Job Fair Metrics

Presented by:

Email Campaigns- Employer

Email Campaigns- Job Seekers

Email Campaign Results

Employer Totals

3 campaign blasts 1,787 emails sent 639 views 27 engaged

Job Seeker Totals

5 campaign blasts 27,753 emails

sent 5,342 views 768 engaged

Call Campaign 212 Businesses Called

10 stated they received no invite Interest in Attending?

Physically – 8 Virtually- 4

What did they say? Terrence from The Tilted Kilt-

“had not seen the invitation, but is very interested in participating virtually. Is unable to physically attend, he has no one to send. Sending him information so that he can review with the owners”

Melissa from Thousand Islands Winery-“called and spoke with Melissa, previous contact is no longer with The Winery, has not seen the invitation.

Sent email with information.”

Julie from Ablan AT&T-“’Struggling to find employees its a nightmare’, but she

can’t afford the costs that come along with the job fair right now. Will consider virtual fair in future.”

GWNC Online Job Fair

Visit MyFutureHere GWNC Job Fair Event!

GWNC Online Event Metrics

Employers: 92 Employers Listed 63 Employers Hiring 157 Job Postings

Job Seekers: 180 Unique Registered Job

Seekers 534 Total Applications

from March 15th – April 18th

Site Metrics During GWNC Event

2,065 total visits 37,349 page views 18.1 average pages per visit 11 min. average time spent Peaked visits on 4/9/14, with 227 visits

from March 15th – April 18th

Site Demographics During GWNC Event

Age

34%28

%16%

13%

6%

6%

25-34 yr olds

18-24 yr olds

35-44 yr olds

45-54 yr olds

55-64 yr olds

65+

Gender

54%46% Male

Female

1,697 NYS 616 Watertown 223 Potsdam 119 Buffalo 73 Carthage 56 Gouverneur 39 Lowville

135 Massachusetts 22 Ohio 20 Georgia

WatertownPotsdamBuffaloCarthageGouverneurLowville

Site Demographics During GWNC Event

Location of Visitors

1040 from Direct Visits 688 from Referral Visits

316 from Organic Search 26 from Social Media

18 QR Codes

How did they find us? MyFutureHere for GWNC Event

61%11%

10%

2%

1%

1%

13%

1%

Referrals

PenskiUsjobsCraigslistMadMimi EmailSemaltEssentialNYSearch EnginesFacebook

Site Acquisition During GWNC Event

Notes for Improvement

Start Earlier Promotion of Online Event Communication/Organization Efforts Need Employers to Participate

o How do we do that/help them?

Thoughts and Suggestions?