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Writing Powerful
Bullet Points
A Bullet Point is NOT a Sentence
• Convey the KEY message
• Summation of the Key Point
• Rain develops this afternoon
• Slowly changes to snow
• Temperatures remain in the 30s
• Melting snow limits the amounts
Use a Consistent Style
• Bullets Start with a Verb or a Noun
• Capitalize Each Bullet the Same Way
• Weather Generally Remains Quiet
• Fog May Be Possible Each Night
• Watch out for icy spots!
Fog Possible
Observe the 6 x 6 Guidelines• Prevents your slide from looking cluttered
• No more than 6 lines and 6 words/line
• Snow develops this afternoon
• Snow may mix with rain
• Snow spreads north this afternoon
• Drifting snow due to northwest winds
• Turning colder by Sunday• Wind chills 0 to -15˚
Looking Ahead
Know When To Avoid Bullets
• Ask yourself: “Is the bulleted info critical to the graphic”
• Use visuals instead of words
Reference: http://www.thinkoutsidetheslide.com/how-to-write-powerful-bullet-points/
Snow Then Cold
• Drifting snow due to northwest winds
• Turning colder by Sunday• Wind chills 0 to -15˚
Looking Ahead
Useful Headlines
A Headline Has a Function
Gets attention
Grabs an audience
Delivers and idea
Draws the reader into the message
Avoid Using ALL CAPITAL LETTERS
Readers recognize the shape of words
All CAPS can misdirect from the message
WINTER STORM HEADED OUR WAY
Winter Storm Headed Our Way
Avoid ALL Punctuation!
Periods, commas, explanation marks, quotes can act as roadblocks
Wintry Mix Ahead
“(KISS) Principle” I.E. Keep It Simple Stupid!
Cooler Temperatures
Ahead
Avoid: Abbreviations, jargon, & hard to understand words.
Writing should be done at a 7th grade reading level
Snow Rapidly Developing
Happening Now
• Flurries South of I-90
•Snow Builds Southeast
• Prepare for Changing Conditions
Already Described Location on Visual
Don’t Get Fancy
Use typeface that people are accustomed to read
In some cases, fancy fonts can be more distracting than helpful
Cooler Temperatures Ahead
Cooler Temperatures
Ahead
Target Your AudienceIf you’re creating a graphic for travel, express travel
If you’re creating a graphic for cold, express cold
Dangerous Travel Right Now!
Consider The End Result
Warm, but Unsettled Weekend
Snow Possible Saturday Night into Sunday
Light (1-2”) Accumulations