Home Improvement India Report April 2016

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TRACXN REPORT : HOME IMPROVEMENTSApril 2016

Home Improvement – India Report, April 20162

TracxnWorld’s Largest Start-up Research Platform


Contents

Topic Page

Sectors We Track 04

Overview 05

Evolution View 11

Tracxn BlueBox 14

Company List 15

Team 66

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Illustrative Sectors We Track In India

OFFLINE

AGRICULTURE

FOOD & BEVERAGE

OUTSOURCING

CONSUMER GOODS

HEALTHCARE

FINANCE

EDUCATION

MEDIA & ENTERTAINMENT

TECH

MOBILE

MARKETPLACES

CONSUMER DIGITAL

ENTERPRISE TECH

FINTECH

ADTECH

HEALTHTECH

EDTECH

SaaS

TECHNOLOGY

CROSS BORDER

FOOD

TRAVEL

RETAIL

TRANSPORT

HOME IMPROVEMENTS

SECOND HAND GOODS

HOME SERVICES

LOCAL SERVICES

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Sector Overview

Scope of reportThis report covers 259 Indian online companies that provide commerce, services or technology platforms for home improvement. Over $260M was invested since 2010 in the sector, with $191M invested in 2015 alone in 23 funding rounds. Furniture marketplace is the highest funded sector with $135M invested in 8 funding rounds since 2011. Most active funds

• Accel Partners (Zansaar, CapriCoast, Rentomojo)• Sequoia Capital (Urban Ladder, Home Lane)• Norwest Venture Partners (Pepperfry)

Recent Notable activities • FabFurnish (Commerce - Furniture – Marketplace) got acquired by Future Group for nearly $3M - April 06, 2016• Pepperfry (Commerce - Furniture - Marketplace) - $100M, Series D from Goldman Sachs, NVP and Zodius Capital - July

27, 2015.• Urban Ladder (Commerce - Furniture - Private Label) - $50M Series C from Sequoia Capital, SAIF Partners, Steadview

and Kalaari Capital - April 04, 2015.• LivSpace (Commerce - Furniture - Private Label) - $8M, Series B from Jungle Ventures and Helion Venture Partners -

August 08, 2015. • Custom Furnish (Commerce - Furniture - Private Label – Custom Made) - $7M, Angel funding - March 03, 2015. • Furlenco (Commerce - Rental) - $6M, Series A from LightBox Ventures - March 03, 2015. • A total of 6 acquisitions happened in 2015 of which 3 companies have been acquired by Livspace (2013, $12.6M) alone.• Askme had invested $20M in Mebelkart(2012) & Funterio (2014, Part of Mebelkart) for a majority stake of more than

75%.

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Larger funding rounds can be seen in 2015

• There is a substantial growth in the total funding in 2015 as a whole. Mature players raised big rounds with Pepperfry alone raising $100M followed by Urbanladder with $50M round and Livspace with $8M etc.

• Significant increase in the number of companies that got funded in 2015 as compared to 2014.

Notable rounds

Pepperfry $100M2015

Urbanladder $50M2015

Urbanladder $21M2014

Pepperfry $15M2014

Livspace $8M2015

2011 2012 2013 2014 2015 20160

50

100

150

200

250

0

5

10

15

20

25

$5M $8M $13M

$41M

$191M

$3M2

3 3

6

23

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YoY Funding Trends

Total Funding Amount Total number of funding rounds

Fund

ing

Amou

nt (i

n M

illio

ns)

Number of Rounds

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To request the full 66 page report, write to us at [email protected]


Team

Naga Chaitanya

Analyst, Consumer Digital India

Atul Agrawal

Analyst, Consumer Digital India

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Data & Analytics

Home Improvement India Report April 2016