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How Big Data is Revolutionizing Business (Keynote for Big Data World Convention, Busan, South Korea) - Wednesday 22nd Oct, 2014
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How Big Data Is Revolutionizing Business
Paul MarriottSVP, SAP Platform Group, @pmmarriott
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 2Customer
Data is the new oil…
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At least 200 Terabytes of stored data per company with more than a 1000 employees*
Connect Big Data insights to real-world issues to become a real time enterprise
$300 Billion in potential annual value to US health care
$600 Billion in potential annual consumer surplus from using personal location data globally
Harnessing Big Data can grow retail operating marginsby 60%
* McKinsey report on Big Data http://bit.ly/YbD2m1
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 3Customer
Big Data is not just about integrating with….
Real value from Big Data can be only be obtained by…
Core Banking
Trading
Customer CareRisk
Credit Card Data
BTRSCRM
Email/Doc Mgm
RETAILBig Data gives shoppers fashion advice to fit their style
Retailer can use the purchase history and the items in the basket along with social profile to create personalized offers and incentives right at the point of sale to increase basket size
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SAP is enabling Seoul National University Hospital to accelerate the analysis of Big Data for clinical proceses. This helps doctors decide faster on the most effective therapies to use and reduce adminstration of unneeed medication
HEALTHCAREA future with less pain
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Helping customers enhance productivity, improve crop yield and reduce costs as well as help dealers provide value added services – all while increasing profitability and brand loyalty
AGRICULTURAL MACHINERYEnabling innovation previously infeasible
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HIGHER EDUCATION & RESEARCHIncreasing student retention
University of Kentucky, with 28,000 students, is using SAP HANA to help identify student services and improve student retention to 70%, while saving $250,000 year over year
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© 2014 SAP AG or an SAP affiliate company. All rights reserved. 8Customer
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 9Customer
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The SAP Big Data Platform – Powered by HANA
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