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In marketing, numbers are everything. You can't manage what you can't measure. However, tracking your success online can be a daunting task -- especially with all the terms and jargons that you have to learn. Don't worry, this is just in the beginning. Tracking your success online is not a Herculean task, it's just that there's a learning curve.
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How To Actually
Track Your Success
You Can’t Manage What You Can’t
MeasureIn marketing, numbers are everything!
Tracking Your Success Online May Be Confusing
There are a lot of jargon, terms and different tracking metrics.
They’re Not As Daunting As You Might Think
They’re just...new.
The Internet, as a platform for marketing, is fairly new—and with that comes new terms, phrases, and words as well as methods for measuring success.
Google Analytics: A Tool You Can’t Live Without
If you don’t have it yet on your website, sign up today!
Key Google Analytics Metrics To Track Your Success
Bounce Rate
• The percentage of people who visited a page on your site but left (“bounced”) without moving onto another page.
• In the strictest sense, a high bounce rate is not ideal, but this doesn’t necessarily apply in all cases.
Sessions• Counts how many times a user
interacts with your content for a given period of time.
• A high average is ideal, but it will really depend on the purpose of your website.
Time on Site
• This can measure how engaging your site is.
• Take note that not all pages are meant to have a high time on site.
• This is a good way to determine whether or not your content is able to capture the attention of your audience.
New Vs. Returning Users
• Measures how many people who are visiting your
website are new and how many people are returning.
• While drawing new site visitors to your website is essential, measuring how
many people come back to your website is also
important.
Tracking Unique Users
• Track your site’s unique users month-to-month.
• If you observe an increase in your unique users for the month, check to see what elements are contributing to this.
Your Seriously Simple Marketing Hack
1. Go to www.alexa.com
2. At the bottom of the landing page, type in the name of a particular website—it can be any website you frequently visit, the biggest brand in your industry, or a competing site.
3. Review the results and study the factors that contributed to their site’s success. Understanding the results you want means gaining a better perspective on the steps that you need to take to achieve them.
For More Information Visit:
www.SeriouslySimpleMarketing.com
