How to Overcome Common PR Measurement

Obstacles

Today’s presenters

Karen Swim

President and CEO of Words for Hire

Jennifer Zingsheim Phillips

Founder, 4L Strategies

Barriers to PR Measurement

• Minimal budget

• Lack of time

• Insufficient awareness

and training

• Overlapping responsibilities

• Limited demand

• Lack of resources

Measurement Across the Communication Industry

• Communications agencies face different problems based on their

size.

Solo PR

Boutique Agencies

Global Firms

Overcome the Barriers

• Start small

• Identify your objectives and make those your starting point

• Review the data you’re already collecting

• Leverage internal resources

• Find a measurement mentor

• Measure consolidated communication metrics

Q&A

www.carma.com

@CARMA

@CARMA_US

Karen Swim

karen@wordsforhirellc.com

Jennifer Zingsheim Phillips

jennifer@4lstrategies.com