Influencing Others With Data

I N F L U E N C I N G O T H E R S W I T H D ATA

B Y U - I D A H O W I N T E R 2 0 1 7

Briefly, this is why I became a communication major.

There’s what you learn and there’s what you do. Being a successful student will depend on you’re

ability to translate one into the other.

WHAT IF I TOLD YOU …

We are surrounded by data.

Red pill or blue pill?

E A C H T I M E Y O U E N C O U N T E R N E W I N F O R M AT I O N .

P E R S O N A L L E V E L

E A C H T I M E Y O U E N C O U N T E R N E W I N F O R M AT I O N .

P R O F E S S I O N A L L E V E L

T H R O U G H O U T T H E R E M A I N D E R O F M Y L I F E , I W I L L S E E K T O L E A R N B Y W H AT I H E A R , S E E , A N D F E E L . I W I L L W R I T E D O W N T H E I M P O R TA N T T H I N G S I L E A R N , A N D I W I L L D O T H E M .

R I C H A R D G . S C O T T

E A C H T I M E Y O U E N C O U N T E R N E W D ATA .

P E R S O N A L L E V E L

E A C H T I M E Y O U R A U D I E N C E E N C O U N T E R S N E W D ATA .

P R O F E S S I O N A L L E V E L

M A K I N G D ATA I N F L U E N T I A L G O E S W AY B E Y O N D T H E D ATA I T S E L F.

C O N C E P T S

• Once upon a time …

• Rhetorical Situation

• Whole Brain

• Social Capital

• Referential Power

• Generating Accountability

• Manichaesim

• Communicating for Change

1 . I N T U I T I O N 2 . R E A S O N I N G

We are built to listen and tell stories.

Use your story to trigger intuitions, the mind of the listener will then latch onto your reasoning.

C O N C E P T S



• Whole Brain

• Social Capital



• Manichaesim


W H AT D O I N E E D T O K N O W T O B E S U C C E S S F U L ?

• PRIORITY

• VALUES/BELIEFS

• KNOWLEDGE

• HISTORY

• POLITICS

• AUTHORITY

• PASSWORDS AND LANDMINES

• INFLUENCERS

• NORMS/EXPECTATIONS

• TIMING

• FANTASY THEMES/SYMBOLS

C O N C E P T S



• Whole Brain

• Social Capital



• Manichaesim


Like “love languages,” our minds have preferred communication methods.

C O N C E P T S



• Whole Brain

• Social Capital



• Manichaesim


Character

Relationship

Teaching

Correction

BUILDING SOCIAL CAPITAL

C O N C E P T S



• Whole Brain

• Social Capital



• Manichaesim


TYPICAL ORG. CHART

I know my place. !?!?!

(UNDERGOING INNOVATION.)

Reconciling this dual-reality isn’t always easy:

When it gets hard, we fall back to what we know.

TYPICAL ORG. CHART

I know my place. !?!?!

(UNDERGOING INNOVATION.)

If referential power can’t be established and collaboration stalls, the group will likely to either disband or resort to reward/coercion power plays.

C O N C E P T S



• Whole Brain

• Social Capital



• Manichaesim


People behave better when they have a sense of accountability.

• Generate documentation: project plans, creative briefs, post-mortems

• Circulate meeting notes that capture discussion points, what was decided, and what the next steps will be.

• “Put the pain in the right place.”

C O N C E P T S



• Whole Brain

• Social Capital



• Manichaesim


If you don’t agree with me it must be because you are ignorant, because if you knew x, y, z then, you’d change your mind.

O T H E R W I S E …

Then you must be complete evil and must be eliminated.

C O N C E P T S



• Whole Brain

• Social Capital



• Manichaesim


M A K E A N O B S E R VAT I O N

A R T I C U L AT E T H E R I S K / O P P O R T U N I T Y

E X T E N D A R E C O M M E N D AT I O N

C O N C E P T S



• Whole Brain

• Social Capital



• Manichaesim


@valentinejames

801.556.2784

Thanks

Appendix

http://www.herrmannsolutions.com/what-is-whole-brain-thinking-2/

Implementation/Architecture

Reporting/Automation

Analysis

Strategy/Vision

Digital Measurement Roles

Other books that influenced my thinking along the way:

Data & Analytics

Influencing Others With Data