Information as commodity

Prasad Narasimhan – Technical Architect

Managing things in Information age

Shift

How Information age evolves

Reference : http://savingtheworldeconony.blogspot.in

Observation

• Information – Collection of meaningful data (context, behavior, time).

• Right information at right time can change the world

• Do we have adequate or correct information??

• Do we have data (Yes) there are multiple platforms, we collaborate and share.

What are challenges

• Right Context– Is the data usable in the context and can be directly

applied. Do we know how to get the data for context.• Right time– When we do casual browsing , Social media and data

from other sources we get data but not at the right time of making decisions

• Right Quality and Authenticity– The information or observation is presented as

authenticated and guide the people in making decisions

Information Awareness

• Are we leveraging the information correctly.• Where the potential Sources of information is.• How to apply the information towards the

decision.• Do we share the data in terms of experience

to the social media which could help others to make decisions.

Information needs to be safely handled

Reference : Information-age warfare—domains of conflict./

How information matures

Reference : http://www.bethkanter.org/sm-metrics/

How Information matures

Reference : http://www.bethkanter.org/sm-metrics/

Social Media Campaigns

Social Media Analytics

Reference : http://blogs.adobe.com/digitalmarketing/social-media/is-your-view-of-social-media-analytics-complete/

Customer Decision Journey

Reference : http://hbr.org/web/ideas-in-practice/aligning-with-the-consumer-decision-journey

Information Stewardship

• Collecting the right data from multiple Sources and apply the algorithm and tune it based on Metrics and applying (Legal, Ethical & other norms) tagging and segmenting with context and demography, available at demand with maximum level authenticity and quality

• Need to create right set of tools and platform to achieve this stewardship.