Latest additions to the Q4 2015 TGI study

GB TGI 2015 Q4

New Items

GB TGI 2015 Q4 Update Deck

CONTENTS SNAPSHOT VIEW

TV Channels Your Mail

Toiletries & Cosmetics: Types of Outdoor advertising seenHealth & Pharmaceutical

Used a mobile phone to scan a QR code

New Section Added – Response to Outdoor Advertising

20% of people that have used a mobile phone to scan a QR code

are full-time students (283)


Researched a product on a mobile phone in response to outdoor advertising

A

B1

C1

C2

D

E

4%

21%

30%

17%

17%

5%

Social Brackets

15-24

25-34

35-44

45-54

55-64

65+

36%

31%

17%

11%

3%

1%

Age Groups

Source: GB TGI 15 Q4

42% own an iPhone

28% own a Samsung



Purchased a productIn response to outdoor advertising

Talked with friends about a productIn response to outdoor advertising

15-24

25-34

35-44

45-54

55-64

65+

32%

22%

16%

16%

5%

8%

Age Groups15-24

25-34

35-44

45-54

55-64

65+

28%

23%

19%

17%

7%

7%

Age Groups

54% are male 52% are female


Commented on Social MediaIn response to outdoor advertising

24% have downloaded food and cooking apps (mobile

and tablet)

23% have used their phone abroad for social media


Researched via a desktop, laptop or tablet in response to outdoor advertising

23% of people that have researched a product on a desktop, laptop or tablet computer spend over 35

hours a week using computers at home (146)


55% are male

41% do not have children


Taken a photo of an advertin response to outdoor advertising

15-24

25-34

35-44

45-54

55-64

65+

38%

24%

17%

13%

4%

4%

Age Groups


25% live in Greater London

56% are male

New items added to: TV Channels/Favourite TV Channels

Television

Watched Within the last week Weighted Figure

ITV Encore 2603,000

True Entertainment 2370,000

True Movies 2134,000

H2 945,000

Pop 850,000


1st Favourite TV Channel Weighted Figure

True Movies 582,000

True Entertainment 298,000

H2 125,000

ITV Encore 61,500

Pop 19,300


New Items - Your Mail

What done with addressed/unaddressed mail

Read and then keep or file for later use

Remove specific piece of the mail (e.g. voucher) and keep it

Read once and thrown away

Display somewhere visible in the house (e.g. fridge door)

Pass on to another member of the household

Open and throw away without reading

Throw away without opening

Read and then keep or file for later use


10% of GB adults read and then keep or file mail for later use


What have you done in response to receiving Addressed Mail?


Found out about a product or service

Bought or ordered something

Subscribed/switched to a new service

Renewed existing service

Provided personal or household details to sender

22% of GB adults have bought or ordered something once or twice


Channels used to respond to addressed mail


In-store/other physical location

By Post Over the phone

Online via smartphone,

tablet or other mobile device

Online via desktop or

laptop computer


Types of Addressed Mail Read/Looked at or Opened

Personal Mail

Bills/Statements

Free Magazines/Newsletters

Catalogues/brochures

Coupons, offers, vouchers

Competitions

Invitations to donate/ subscribe to charity

Government information


Toiletries and cosmetics

New Brands Added

39% of consumers of

Diesel Only the Brave are men that are married or living with a

partner

69% of Viktor & Rolf perfume consumers are ABC1 Women

73% of consumers of Yves Saint Laurent Black Opium are Women with children (221)


VsWhere shopped

(Perfume/Eau de Toilette (F)/Aftershave/Eau de Toilette

(M)/Skincare/Make-up/Hair Products/Shower/Bath

Products/Deodorants/Anti-Perspirants)

Where shopped (Perfume/Eau de Toilette

(F)/Aftershave/Eau de Toilette (M)/Skincare/Make-up/Hair

Products/Shower/Bath Products/Deodorants/Anti-Perspirants)


Toiletries and cosmetics

Average personal annual income £23,067

15% higher than the national average

Average personal annual income £16,852

16% lower than the national average

% living in Greater London26%

% living in Scotland15%

% Social grade AB21%

% Social grade AB33%

Health & Pharmaceutical

Stair Lift Walk-In Bath/Shower

Raise & Recline Chair Mobility Scooter Wheelchair/Electric Wheelchair

New items added to: Mobility Aids


Health & Pharmaceutical

Iglu Dentinox Snufflebabe

66% of people that have bought Snufflebabe are Mothers with children

under 5 (936)Source: GB TGI 15 Q4

New Items added: Outdoor AdvertisingOutdoor Advertising

Type of outdoor Ad seen in Last Week % of GB Pop Seen

Bus stop/shelter 44%Outside of a bus 44%Small advertising sites on the street 34%Outside of supermarkets 31%Hanging adverts in shopping centres 22%In convenience stores 21%Outside of call boxes 19%At underground stations/platforms 17%On escalators in shopping centres 17%Other advertising at petrol stations 17%Advertising at motorway service stations 17%Advertising at an airport 16%Inside underground trains 15%Roof of a taxi 8%On underground networks 8%Any advertising on outside of a taxi 5%

% that have seen outdoor ads on digital screens in the Last Week

54%of GB men

33%Of GB Women


New Lifestyle Statements

12%

15%

48%

28%

37%

%

I feel valued by companies who send me mail

I tend to remember companies who send me mail

I like to receive loyalty rewards through the post

News on food influences my dietary habits

I prefer to get paper bills and statements rather than access them online

Source: GB TGI 15 Q4*Vert percentage and index figures based on target of 18+

Any Agree

Data & Analytics

Latest additions to the Q4 2015 TGI study