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Michelle WallaceProduct Marketing Coordinator, Tableau Software
@wordsbywallace
#data15
Presented by:
Let’s Analyse Social Media Data with Tableau
tabsoft.co/AnalyseSocial
tabsoft.co/AnalyseSocial
• The strengths of social media• 4 key questions to ask• Our dashboards• 3 Tableau tricks to get the most out of your data
Agenda
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Social media is pretty awesome.
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tabsoft.co/AnalyseSocial
tabsoft.co/AnalyseSocial
tabsoft.co/AnalyseSocial
But how can data help?
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• Grow a community of people who are passionate about data
• Empower, inspire, and amplify the voices of that community
• Keep that community informed• Listen to the feedback of that community• Treat that community as an extension of our
marketing team
Our approach
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4 key questions to ask
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What should we post?
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When should we post it?
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tabsoft.co/AnalyseSocial
tabsoft.co/AnalyseSocial
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How are people engaging?
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tabsoft.co/AnalyseSocial
Does it impact our community?
tabsoft.co/AnalyseSocial
tabsoft.co/AnalyseSocial
Top social media referrer in June
Dominated blog shares for 7+ days
15k+ people reached on Facebook
Lost 10 followers
What this looks like on a dashboard
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tabsoft.co/AnalyseSocial
That’s cool… But my data doesn’t look like that.
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Facebook Insights
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Key metrics
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Key metrics
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Twitter’s Activity Dashboard
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Key metrics
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• Looks at site referrals & activity• You can segment your data in Google Analytics• Direct Tableau connection
Google Analytics
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Key metrics
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Demonstration
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Calculations used in the demo
To Dynamically Choose an Engagement Metric:CASE [Parameters].[What I’m Measuring] WHEN "Retweets" THEN [Retweets] WHEN "Replies" THEN [Replies] WHEN "Follows" THEN [Follows] WHEN "Favorites" THEN [Favorites] WHEN "Url Clicks" THEN [Url Clicks] END
tabsoft.co/AnalyseSocial
Calculations used in the demo
To Recognize Oddly Formatted Dates:
DATEPARSE("yyyy-MM-dd hh:mm", [time])
To Group Similar Referral Sources Together:IF CONTAINS ([Full Referrer], "twitter") then "Twitter" ELSEIF CONTAINS ([Full Referrer], “facebook”) then “Facebook” ELSEIF CONTAINS ([Full Referrer], "plus.google") then "Google+" ELSEIF CONTAINS ([Full Referrer], "linkedin") then "LinkedIn" ELSE "Other" END
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More info on the date calculation
tabsoft.co/Dateparse
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Download a sample dashboard
tabsoft.co/SocialDashboard
tabsoft.co/AnalyseSocial
Thank you!
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Connect on Twitter!#data15@wordsbywallace
