Leveraging Return Path’s New

Tools & Solutions to Maximize

Your Clients’ Business

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Leveraging Return Path’s New

Tools & Solutions to Maximize Your

Clients’ Business

15+ years of

Experience • 450+ dedicated professionals

• 14 offices in 7 countries worldwide

• Backed by Union Square

Ventures, Foundry Group,

Costanoa Ventures, Vista Equity

Partners, SAP Ventures

Proven Data

Infrastructure

• Over 2 billion certification inboxes

• Scoring 26 million IPs daily

• Nearly 300 global partners

• Processing millions of transactions

per day

Over 2,500 Email

Optimization Customers • Industries include:

• Retail

• Technology

• Finance

• Entertainment

• And more

About Return Path

We have unprecedented visibility into the

inbox PROVIDERS

Data Examples:

Mail logs, spam traps, complaints,

deliverability stats, IP authentication,

SPF/DKIM/DMARC records

70+ Providers

2.5B Inboxes

with

CONSUMERS & DEVELOPERS

and 2M+ Consumers

eCommerce receipts

from over

5,000 Retailers

Data Examples:

Message arrived, message read,

message deleted, subject line, creative,

purchase receipts, travel notifications

Return Path Solutions

Powered By the Return Path

Data Cloud

• Unique view of email ecosystem so

clients and partners can make better

business decisions

• Inputs from 70+ mailbox and security

providers representing 2.5 billion

email accounts

• In-depth behavioral insights from the

inboxes of more than 2 million

individual consumers

• Consumer Network data sources

provide real value to customers

through apps like Paribus

Nick Casares

Product Manager

Return Path

Meet the Experts

William Kammersell

Product Manager

Return Path

• Deliverability is only ONE part of what we do.

• New version of our Email Optimization Suite allows marketers to:

• Optimize every message for maximum engagement.

• Improve inbox placement and boost ROI.

• Compare email performance and subscriber engagement to select

competitors and best-in-class senders.

Return Path Email Optimization Suite

With The Right

Message

• Inbox Preview

• Subject Line Optimizer

• Email Client Monitor

• Inbox Insight

Reach The Right

Inbox

• Certification

• Inbox Monitor

• Reputation Monitor

At The Right

Time

• Send Time

Optimization

Return Path’s Email Optimization suite helps companies develop better relationships,

improve response, and increase revenue from their email marketing efforts.

New Dashboard

● Maximizes time for busy

marketers with actionable

insights at a glance.

● Sharable reports delivered

straight to your client’s

inbox.

● Customizable reports

highlight a marketer’s

current issues or

opportunities.

● Reach the right inbox with

new data such as domain

blacklist checks and

Consumer Network details.

Assess Inbox Placement With Inbox Monitor

● In addition the deliverability

data ESPs provide, Return

Path augments this data by

offering customers an extra

layer of visibility such as

differentiating between

inbox and spam folder

placement.

● Quickly identify and fix

deliverability problems to

boost inbox placement and

email marketing revenue.

● Identify and fix reputation

issues that cause mailbox

providers to send mail to

the spam folder.

● Gain insight into the

complaint rate for each IP

address, unknown users,

spam traps, and much

more.

● Immediately find out when

any IP addresses are

placed on a blacklist and

be able to determine why.

Know Sender Reputation with Reputation Monitor

Return Path’s Certification Program help you

clients optimize email visibility by getting more

email delivered.

Get on the Best

Certified Whitelist

Assess Inbox

Placement

Know Sender

Reputation

Improve inbox

placement with more

than 2.5 billion

mailboxes worldwide.

Return Path Certification - Enhanced

• Improve inbox placement and boost ROI

• Get preferential email delivery with Yahoo, Microsoft,

AOL and others, totalling 2.5 billion mailboxes globally

• Boost response with automatically enabled images and

links at participating mailbox providers

• Significantly reduce volume filtering and throttling

especially during the holiday season

Return Path Certification - What’s New

• Lost revenue due to suboptimal inbox placement at

AOL, Microsoft, Yahoo! and many others.

• Inconsistent inbox placement rates.

• Locked images and active links.

• Throttling, especially during the holiday season.

What Problems Does This Help Your Clients Solve?

Find out how

your

subscribers

prefer to view

emails.

Email Client Monitor

Use Competitive

Intelligence to

Gain Attention in

the Inbox.

Inbox Insight

Inbox Preview - Improved!

Maximize campaign

results by ensuring

that every message

looks great on every

device, email client,

and browser.

Inbox Preview - Improved!

● Instantly preview rendering across more than 50 desktop, mobile, and

email clients.

● See email previews on the most popular devices.

● Spam filter testing from ISP and mailbox providers.

● Automatically test every URL to identify and fix broken links.

● Find and repair common HTML and CSS errors.

For International Renders

Subject Line Optimizer - New!

Elevate email

messaging by

comparing subject lines

across thousands of

brands and industries.

• Find top performing subject lines for each industry with the click of a button.

• Includes up to 1 year of historical data for holiday planning.

• Find inspiration when drafting subject lines.

• Prepare for holiday and seasonal campaigns by looking at subject lines

specific to time of year.

• Search subject lines from a specific from domain to know what your

competition is up to.

Subject Line Optimizer - New

• Helps busy marketing teams optimize every message for maximum

engagement.

• Helps marketers jump start the “guess and test” cycle.

• Helps marketing teams find inspiration for subject lines.

• Allows marketers to preview their campaigns across 50 clients and devices

and get screenshots within minutes

What Problems Does This Help Your Clients Solve?

How Will These Tools Help

Your Clients?

Coming Soon

from Return Path!

Send Time Optimization - Coming Soon!

Optimize send time

by subscriber and

pinpoint the best

day and time

to connect.

Labs

Innovative new solutions to optimize email campaign performance.

New Labs App - Executive Scorecard

Next Steps

• To learn more about our Right Inbox, Right Message, Right Time

solutions and how they can benefit your clients, please reach out to your

Channel Manager.

• Contact One of Our Email Experts Today:

PartnerRequests@ReturnPath.com

Engage with Your Channel Sales Manager

Chicago, Oct. 26

New York, Oct. 29

San Francisco, Nov. 3

Los Angeles, Nov. 5

Thank You!