The Greater Creators report is the first result of the #ProjectManchester campaign, a joint initiative between LinkedIn and the Greater Manchester Combined Authority begun in 2015 to help the Authority understand, and plan, for its skills gaps as it forecasts 110,000 new jobs in the next decade. The initiative forms part of LinkedIn’s global Economic Graph initiative to map the global economy.

Data insights are based on the aggregate profile information of LinkedIn's 614,000 members within Greater Manchester, looking specifically at four key factors: workforce and skills, hiring, migration, and education.

BIRMINGHAM

of members with social mediamarketing skills started a new position

in the 12 months to August 2015

moved to Greater Manchester inthe 12 months to August 2015

35%

GREATER CREATORSGREATER CREATORS

LinkedIn’s data insights into the Greater Manchester economy:

REVEALING MANCHESTER’S STATUS AS A CREATIVE HUB FOR THE UK

A new data-driven snapshot from LinkedIn and the GMCA

36,000 members in Greater Manchester werehired in the 12 months to August 2015

614K

4K

Different skills onmember profiles33K

The most common skills among people hired

The skill most likely to get you hired in Manchester:

Top source cities within the UK:

2.6M

10K

Members

Open job opportunities

Higher education organisations

Conversations over 3 months

Companies represented50K

2.Soft Skill and Personality - Analytical and Problem Solving 3. Software QA

and User Testing

1. Social Media Marketing

4. Foreign Language Translation

5.Microsoft Office and General Business Productivity 6. Recruiting 7. Digital and Online

Marketing

8.Statistical Analysis and Data Mining 9. Customer

Service 10.Marketing Campaign Management

CAMERAOPERATION

BLACKBURN

PRESTON LEEDS

Manchester is drawing talent from across the UK, especially London

63

LIVERPOOL

CHESTERCREWE

2

7

LONDON1

5

9

4

SHEFFIELD8

24K MEMBERS

The organisations hiring the most people:

1

2 3 4

5 6 7

8 9 10

MANCHESTER

The top skills flowing into the region include:

C/C++Theatre and

DramaGame

developmentWriting andPublishing

Social MediaMarketing

TV andVideoProduction