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Disclaimers
I do not actually claim to represent “the industry” (I’m not exactly sure what the scope of “the industry” is anyway) This is an opinion piece None of these opinions are statistically significant Opinions are in alphabetical order
5
Attribution
• Is your attribution model based on facts about your data and business?
Half of attribution models are made-up and therefore useless
6
Big Data
Decreasing Cost per Unit of Processing
Decreasing Cost per Unit
of Storage
Decreasing Time to Deployment
14
Loads of wonderful APIs and open data integrations
Data Analytics StrategyBackground Forces
01
Increasing recognition of multichannel and customer
centricity
02 03 04 05
Everyone putting “data at
the heart” of systems & processes
Lots of teams interested in joining things
up more
Cheaper and more scalable
data processing
18
Measurement Framework
Thinking (Planning)20% Time80% Importance
Doing (Implementing)80% Time20% Importance