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1 © Nokia 2016
Co-creating culture for continued success
June, 2017
Jim Whiting, NokiaSteven Ramirez, Beyond the Arc
2 © Nokia 2016
Agenda
1. Who we are and what we stand for
2. The case, acquisition of Alcatel-Lucent
3. Nokia corporate culture beliefs and convictions
4. Approach and plan for 2016 integration work
5. What we discovered and learned during 2016
6. Conclusions
Public
3 © Nokia 2016
We create the technology to connect the world
Public
4 © Nokia 2017 Public
We create the most sophisticated technology that’s effortless and intuitive to use
We solve your future needs
We obsess about integrity, quality and security
4 © Nokia 2017
5 © Nokia 2017
Making an impact, from smart networks to smart devices
Internet of Things
Ultra-broadband IP interconnectivity Cloud Virtual reality& digital health
Enabling IoTwith low energy access for billions of devices
Driving access and performance for near instantaneous communication, anywhere
Creating the high-performing IP and optical networks that underpin the digital world
Transforming network intelligence through theuniversal cloud
Innovatingtransformative experiences
Public
Our cultural beliefsPublic
7 © Nokia 2016
Nokia Values
Our values of Respect, Challenge, Achievement and Renewal stem from our Finnish roots
Public
8 © Nokia 2016
Our culture vision
• Values
• Brand
• Leadership
• Employee Experience
• Learning & growth
• Wellbeing
• Smart workplace
• Support people to perform in a knowledge intensive environment
• Creativity, innovation
• Quality
• Holding to promises
We maintain a strong foundation
Fostering behaviors for winning in the market
Making Nokia the best place to work
Public
High performance with high integrity
Our cultural learning journey 2016
Public
10 © Nokia 2016
2016
Q1 Q2 Q3 Q4
We collaborated across the entire organization
BUILD the culture foundation and awareness
Culture Direction
Leaders Embracing Change toolkit
Culture Cohesion Tracking
EMBED culture into business groups and functions
Mobilization
Roadmap finalization
and approvalsRoadmap development
Establishing and activation of culture network Deployment of unit/function specific 2016 initiatives
Planning and preparation for 2017 initiatives
Culture Strategy CreationCulture Strategy Approval Culture Roadmap Creation
Culture Roadmap Approval
Comms Themes
Values and associated monthly topics Culture Ambitions and associated monthly topics
Coffee and Connect
Applied neurosciences - Pilot
Virtual co-creation
Coffee and Connect
Public
Culture integration during 2016
Stay true to our values
1
Use a fact based approach
2
Learn, adjust pragmatically
3Public
12 © Nokia 2016
Objectives and motivationsAt a glance
Values and Culture alignment
Maximize chance to make positive difference
Enable results visibility
Enhance decision making
Increase speed of integration effectiveness
Rapid feedback loops
RebirthAddress BG, functional interests
Public
13 © Nokia 2016
Risks and factors we had to take into accountAt a glance
Scale and complexity
Calculated risk taking
Volume and speed of information
AccuracyHigh visibility
Multiple BG, location dimensions
How to communicate
Partnering internally to build trust
Public
14 © Nokia 2016 Public
Expectation setting used for projectAt a glance
A pilot, a pilot, a pilot…
Predictive models to understand main drivers
Transparency
Downplay internal competition
Text analytics used for contextual feedback
Downplay “top down” approach
Results use based on business readiness
Ethical and responsible use of data
15 © Nokia 2015 Public
For cohesion, we set out to understand the following questions
• Do employees “buy into” common One Nokia mindset?
• How well do we seem to be doing against our strategic aspirations?
• How well do we seem to be doing in establishing our mode of operation?
• How are we doing in the culture integration, engagement and interventions?
• How well are we doing in co-creating our culture?
• How well are we doing in communicating with our employees?
16 © Nokia 2015 Public
What we found …
83.0% of employees understood and bought into new Nokia mindset and way of working together
82.5% of our people said they connected with Nokia’s brand purpose
89.9 % understood Nokia mindset on ethics
77.0% confident of reporting ethical incident without retaliation
84.2% excited about Nokia’s growth potential
80.5% favorable of Nokia’s positioning vs. competitors
Over 80,000 voices engaged
17 © Nokia 2015
We seek to continuously improve
Career development and professional growth
People want to collaborate more, understand personal development opportunities
Learning & renewal, team based innovation
Trust … we need to invest time and effort in continuously building trust in our new culture
Public
18 © Nokia 2015 Public
Our culture integration is successful; we have achieved positive momentum
We were able to successfully use predictive analytics in a responsible way to help us learn and adapt quickly, at scale
We were able to use the information to enhance our decision making and make course corrections as an organization during a time of major change
We are inspired about Nokia, and hope you are too
Conclusions
19 © Nokia 2016
Wrap-up
20 © Nokia 2015
A diverse toolkit of analytical solutions to HR’s key business
challenges
Business challenge Analytics solution ROI measured in…
Employee acquisition Employee lookalike targeting
Reduced recruitment cost
Employee retention Propensity analysis Decreased employee attrition
Wellness Propensity analysis More people stick with the program, positive KPIs
Employee experience Employee journey mapping
Increased satisfaction
Targeted HR marketing
Employee segmentation Less clutter and distraction, decreased outreach costs
A tasting menu of predictive analytics for HR
21 © Nokia 2015
A little about Beyond the Arc
Highlights and credentials
• Recognized by Forrester Research in over 30 reports for our work in culture change, analytics, and customer experience transformation
• Guest lecture on predictive analytics, Haas School of Business, UC Berkeley, 2016
• Featured speaker on analytics best practices, Predictive Analytics World 2017
• Featured speaker, BAI Retail Delivery Annual Conference 2012-2016
Recent press
• Consumer Reports, 2016
• Bloomberg, 2015
• Fortune, June 2014
• Fox Business, January 2014
• CIO Review, 2016
• Destination CRM, 2015
• Bank Innovation, 2016
AnalyticsStrategy Insights Action
Beyond the Arc is recognized as a leader in the field of culture transformation. The agency combines
strategy consulting with advanced analytics to help companies identify insights and act on them.
22 © Nokia 2016
Thank you!
Jim Whiting, Nokia
Steven J. Ramirez, Beyond the Arc
Office 877.676.3743
Email [email protected]
Web beyondthearc.com
23 © Nokia 2016 Nokia Internal UsePublic