Metadata Management: Sophisticated Solutions for a Complex Marketplace - Tech Forum 2016 - Joshua Tallent

© 2016 Firebrand Technologies

Metadata Management:

Sophisticated Solutions for a

Complex Marketplace

@jtallent


ONIX




Title Partner OZBooks.com ONIX

&

eBook Assets


Slicing and Dicing




Targeting metadata

for different markets


Targeted Market Metadata

• Keeping the ‘International’ in ISBN

• Subject Categories – BISAC

– BIC

– Thema

• Descriptive Copy

• Specifications (Imperial vs. Metric)

• ONIX Capabilities









Market-specific copy in Title Management



Subject Categories in Title Management





International Rights

Increasing Complication of a Shrinking World

• Worldwide Rights Statements vs. Targeted

Market/Partner Rights Statements

• The Risk of Currencies (used as Territory)


International Rights


Example 1: Rights Calculus

Title 1 ONIX Partner 1 Commonwealth Books.com



Partner 2 RoyalBooks.com

ONIX Title 2



Title 3 Partner 3 OZBooks.com ONIX

&

eBook Assets


Retailer-specific

metadata

requirements



Book Descriptions


Description on Amazon



Other content on Amazon



iBookstore Description



iBookstore Description



Reviews


General list of reviews in ONIX



One specific review, with attribution



B&N shows the review with a heading.


Amazon does not.


Author Information


How contributors are tracked in Title Management



Author information in ONIX


© 2016 Firebrand Technologies © 2016 Firebrand Technologies


Clicking on the author name on Amazon



Clicking on the author name on B&N



Searching for the author name without suffix on Amazon



Author Bio


Two locations in Title Management for tracking an Author Bio

Title Information page

Author Information page



Author bio in the othertext field in ONIX (from the Title Information page in TM)

Displays on the Amazon, B&N, and Indigo title pages



Author bio in the contributor field in ONIX (from the Author Information page in TM)

Does not display on Amazon title page, but does on B&N and Indigo



Amazon

B&N

Indigo



ELIZABETH GILBERT is the author of the story collection Pilgrims, a finalist for the 1998 PEN/Hemingway Award. Currently a writer-at-large for GQ, Gilbert lives in New

York's Hudson Valley.



Recommendations


1. Automation is your

friend


2. Send more data


3. Quality, Quality,

Quality


4. Targets are for

hitting, not ignoring


5. Your metadata is

evergreen

Joshua Tallent

Director of Outreach and Education

www.firebrandtech.com

@firebrandtech

@jtallent

http://www.firebrandtech.com/

Data & Analytics

Metadata Management: Sophisticated Solutions for a Complex Marketplace - Tech Forum 2016 - Joshua Tallent