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North American PR Measurement Trends in 2017
Today’s presenters
Roxane Papagiannopoulos
Managing Director of Media Analysis, CARMA North America
Jennifer Zingsheim Phillips
Founder, 4L Strategies
Communications Trends in 20172017 has not been a year of innovations for software or social platforms.
• As a result organizations have refined their approach and are using the
platforms that are ubiquitous to reach audiences.
• New communications trends and capabilities, such as influencer campaigns
and “stories” on Facebook, Instagram, and Snapchat, have dominated the
last year.
• How do we measure new trends like these?
Communications Trends in 2017• AMEC’s initiative to end the use of AVEs as a PR metric has been joined
by the Chartered Institute for PR.
• Will this initiative convince clients, who previously relied on AVEs, to
stop using them?
• Individuals need to work with their clients on moving away from this
type of legacy measurement.
Forecasted Trends to Consider in Your 2018 Planning
• Big Data use is expanding.
• Organizations are deriving
insights.
• Consumer privacy
concerns are top of mind.
• Firms face budgeting
obstacles.
Forecasted Trends to Consider in Your 2018 Planning
• What’s the role of human
review as PR measurement
technology becomes more
advanced?
• Getting comfortable with
primary research.
Q&A
www.carma.com
@CARMA
@CARMA_US
Roxane Papagiannopoulos
Jennifer Zingsheim Phillips
