OUR 5 FAVORITEBLOG POSTS OF THE YEAR

MOMENT-TO-MOMENT TESTINGPUBLIC OPINION POLLING

ENTERTAINMENT RESEARCHPERCEPTION ANALYZER® DIAL TESTING

MARKET RESEARCHSTORYTELLING

One.

VISION CRITICAL’S AARON PAQUETTE “RAISES THE CURTAIN” ON ENTERTAINMENT RESEARCH, ONLINE DIAL TESTING AND MORE

Dialsmith goes in-depth with one of the premier entertainment researchers in the business to talk about

the past, present and future of the industry.

Two.

ONLINE DIAL TESTING & DEBUNKING THE MYTHS OF DIGITAL POLITICAL ADS

We piggyback on a timely Campaign & Elections article that debunks the common myths that are keeping

political campaigners from fully embracing digital advertising.

Three.

DELVING DEEPER INTO EMOTIONAL RESPONSE & DIAL TESTING WITH EXPERTS SARAH EVANS & JOY HACKENBRACHT

Dialsmith discusses cutting-edge, multi-modal, moment-to-moment studies with two researchers who recently published an article in MRA’s ALERT! Magazine

on the topic.

Four.

THE PERCEPTION ANALYZER HITS THE BIG 3-0 AND WE’RE MAKING A FUSS

We celebrate three decades since the Perception Analyzer first helped researchers figure out what

consumers and viewers were thinking in-the-moment.

Five.

CONFESSIONS OF A SERIAL STORYTELLERSTORYTELLING ADVICE & INSIGHTS FROM DECIPHER’S KRISTIN LUCK

Dialsmith does the near-impossible by getting Decipher’s Kristin Luck to take a break long enough to

reveal her storytelling secrets and discuss why storytelling is critical to business success.

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