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Today‘s Objectives
#1 Share basic knowledge about PIM
#2 Show other integration solutions
#3 When to use a PIM
#4 Motivate you to rethink your
process
Product Information
Management
PIM
Suppliers
Media Assets
ERP
External Data
Magento
Print Media
Mobile
Marketplaces
Collect Manage Deliver
Extract Transform Load
ETL
Web Service
Database
File
Message Queue
Web Service
Database
File
Message Queue
Extract Transform Load
When to use ETL
• Accessible data
• Minor content to add
• Quality of content is high
• No Workflows
Data Cleansing
• There are always Exceptions
• No immediate Feedback
• Flag Problems solve them in bulk
• 94% of companies use spreadsheets*
to manage product information
* Source Ventana Research - Mastering Product Information
Benefits using
Spreadsheets
• Software is easily available
• Familiar Environment
• Easy to analyze
• Every System can Export to it
• Auto Generation of Attribute Values
Pitfalls using
Spreadsheets
• Collaboration
• Figuring out trusted source
• Difficult to import
• No immediate Feedback
Our Approach
• Excel as Backend Replacement
• Sync Service keeps track of changes
• Authentication against Magento
• Assistants give immediate Feedback
• Editors help working with data
• Enrich Data
• Data isn‘t complete
• Restricted Access
• Needs Approval
• Catalog changes
• > 3k products• More than one channel
• Unstructured Content
• Attributes are not
present in Magento
• Different Classifications
A PIM is for you
CHANNELCATALOG
WORKFLOW
All trademarks used in this Slides are the
property of their respective owners, and
no affiliation between them and Benno
Lippert is expressed or implied.
Attribution according to CC
http://creativecommons.org/licenses/by/3.0/us/
• Slug - Jems Mayor – The Noun Project
• Rocket - Sebastian Viteri – The Noun Project
• Bible - Dan Hetteix – The Noun Project
• Wheel - Adam Terpening – The Noun Project