Target Audience Gender

Male Female

The gender of the target audience is mostly male, but in an almost two third split meaning that there would have to be equal content for both genders throughout the magazine.

Target Audience Age

16 17 18 19+

The age of the target audience is almost entirely 16 years old, with the few older anomalies making up a quarter of the results.

Target Audience Hobbies

Football Photography Film and TV Social MusicExercise Gaming Art Exams

The hobbies of the target audience and mostly based on social and football related topics, something that should be considered when designing the magazine.

Magazine Content

Sport Fashion Music Films Tech Games Education

The magazine content should reflect not only the target audience’s hobbies, but also include three main types of content, these are sport, fashion and music.

Magazine Purchase Frequency

Never Weekly Monthly Termly Don't Mind

The choice of the frequency of magazine purchase would be monthly due to the majority of survey answers.

Magazine Cost

<£1 £1-£2 £2-£4 £4+ Free

Magazine pricing is important when designing a magazine, although when asked in a questionnaire most would choose it to be as cheap as possible or free. This however wasn’t the case as over a third said that 1-2£ would be a reasonable price to pay.

Colours

Black and White Soft Bright

Colour types in a magazine are important in relevance to the target audience, in this case bright colours were more relevant to a teen audience.

Design

Bright and flash Classy and subtle Neutral

When designing a magazine the target audience should be taken into account, in the case of teens bright and flash colours take preference.

Magazine Reading Frequency

Never Not very often Often

How often people read magazines would indicate what the magazine should contain and be priced at. In this case, the results suggest magazines are not read that often.

Freebies

Yes Please No Thanks

Some magazines offer freebies such as posters, often in younger target audiences. In the case of teens, and what the results show is that freebies would be popular.