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Welcome To AllIn Our Presentation
Course Title : Strategic ManagementCourse Code : MGT-590
Submitted To
Mrs. Sakufa ChowdhuryAssistant Professor
Department of Business AdministrationLeading University, Sylhet
Presented by
Md Nazmul Haque1511015033
Syed Ashraful Islam 1511015011
Minhaj Hussaizn1511015012
Asadujjaman 1511015024
Acknowledgement
We would like to thank our honorable course teacher Mrs. Sakufa Chowdhury madam, who played an fantastic role as a guide to establish this report by giving us insight about the presentation. Her relentless encouragement has given us a strength to make this report a successful one.
Samsung Business Strategies
INTRODUCTON
“Samsung is better than anybody else at learning from its competitors”
Samsung's aggression has gotten it into trouble in the past, but the reputation hit and the fine were a small price to pay
The company combines market research and unparalleled execution with, despite its reputation, a lot of innovation of its own
CASE SUMMERY
This case study examines how Samsung develops new strategies as well as high-tech products and brings them to the mass market on an international level
SWOT analysis
Strength Threats
Opportunities
Weakness
According to this case we did SWOT analysis
SWOT analysis: Strength
SAMSUNG Has the capability to intimate
the technology of Sony. Invest much more of its
capital in product research Was Major Supplier of Chips
and LCD Screen Produce components at much
lower cost Create new improved product
that more advanced Ability to innovate large
number of advanced produced
SWOT analysis: Opportunities
Samsung Make a low-cost copy of these and
sell them at lower price than Japanese companies
Realized that needed to find a way to enter Big League
Concentrated on digital components Produce wider variety of product Efficient use of capital Build market Share Realization of customer wanted
color screen Agreement with SONY
SWOT analysis: Weakness
SamsungWas not in the LeagueNokia introduced the new model which Samsung able to do.Focuses on too many products
SWOT analysis: Threats
SamsungChina may able to copy Samsung and its product.Nokia Started to follow Samsung
End of Case Questions
How has Samsung’s business model and strategies changed over time?
Answer:Samsung over the years has considerably changed its business model as well as the strategies revolving around its business models. Samsung stopped its investments in lower profitable project and invest much more of its capital in product research. Thus it innovated new technology as well as new product
What is the basis of Samsung’s current business model?
Answer:Samsung currently running its business very successfully. Today, Samsung is not just imitating Sony’s leading-edge technology but is also developing its own. The basic areas that made Samsung’s strategy more powerful are
a) New Product Developmentb) Developing New technologyc) New Innovationd) lower cost production
End of Case Questions
In what ways is it trying to improve its competitive advantage?
Answer:Samsung has the business-level strategies that improve competitive advantage over its rivals. Samsung’s success has been due to a variety of factors. Here’s major of them:1. Cost advantage2. Better manufacturing processes3. Price advantage4. Aggressive investments in R&D
End of Case Questions
Thank You Very Much